Your New Travel Guides…Thomas and Gina Peterson Purchase Discovery Map of Coeur D’alene

By: Discovery Map International (DMI) | 0 Shares 204 Reads

December 19, 2023 // Franchising.com // COEUR D’ALENE, ID and WAITSFIELD, VT - Discovery Map International recently announced Thomas and Gina Peterson as the new owners of Discovery Map of Coeur d’Alene. The Petersons acquired the map from Greg Styles. The couple are planning on publishing a new edition of Discovery Map of Coeur d’Alene in May 2024.

“As local outdoor business owners who serve the visitor and tourist market, we have been well aware of Discovery Map and how it directly supports the local economy,” said Thomas, who along with Gina own and operate several local small businesses. “We’ve always been hyper-local focused, and when we started advertising on Discovery Map. By purchasing the map, we want to amplify that value, start new conversations, and leverage our relationships to bring together awesome local businesses in CDA.”

Discovery Map produces colorful, hand-drawn maps that are a favorite of travelers seeking local dining, attractions, businesses, cultural experiences and great destinations. Discovery Maps can be found on display at the Visitor Center downtown CDA, the CDA Resort, in local stores, restaurants, hotels and attractions.

“CDA has so much to offer visitors. There are a ton of outdoor activities, which start with Segway tours, pontoon boat rentals, zipline tours, hiking trails, parks and the city Carousel,” said Thomas, a US Army veteran. “We’ve been here five years. Prior to that we’ve lived in Montana, Washington and Oregon. In CDA, it feels like we have the best of those states but all in one place.”

In addition to their outdoor sports businesses, both Peterson’s are active in the local community by volunteering for Real Life Ministries, members of the CDA Chamber of Commerce, BNI CDA Metro, CDA Business Forum, LYFE Business Members, Heart of Business and support the CDA Triathlon and Fondo. In their spare time, they both enjoy fine dining, wine tasting and local theater events.

Gina further explains, “When visitors take the map, they study it, corner to corner. When they take it home with them, as a treasured souvenir, they will continually refer back to the map and make a better plan of what to do next time they come to town. We want them to see and remember who you are and include you in all their current and upcoming plans.”

SOURCE Discovery Map

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