Drybar Expansion With 26-Unit Deal on Arabian Peninsula

By: Drybar | 1 Shares 127 Reads

February 14, 2024 // Franchising.com // DENVER, Colo. - The Drybar® brand newly signed master franchise deal with Lekhraib Rose LLC to bring 26 Drybar shops to Qatar, Kuwait and the United Arab Emirates.

The Drybar brand is part of the WellBiz Brands Inc. portfolio.

“WellBiz Brands is excited to expand in the Middle East and to bring more than two dozen Drybar shops to beauty enthusiasts,” WellBiz Brands Inc. CEO Jeremy Morgan said. “What consumers in these countries want is very similar to what consumers in the U.S. want: They want to take advantage of self-care services like those offered by Drybar shops in a welcoming and communal environment where they can feel safe, happy and confident.”

Lekhraib Rose LLC is owned by a woman who worked in Washington, D.C., on press and media relations and became acquainted with the Drybar brand during her travels to the U.S. She developed a love for the brand as a frequent customer and wanted to share it with other women in the Middle East. When visiting Drybar shops, she saw women feeling more confident as they left. It was something they didn’t have in Qatar.

As a master franchisee, Lekhraib Rose LLC will open shops throughout the next 5 years. The current development plan is to build six Drybar shops in Qatar, eight in Kuwait and 12 in the UAE. The first opening is tentatively slated for 2024.

SOURCE WellBiz Brands, Inc.

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