Another Broken Egg Cafe Signs Multi-Unit Agreement to Bring Four New Locations to the Rio Grande Valley
Local Restaurant Group to Lead the Charge on South Texas Expansion
March 12, 2024 // Franchising.com // HIDALGO, Texas – Another Broken Egg Cafe, the award-winning, elevated ‘NextGen Casual’ daytime-only restaurant, announced today that local restaurant group, CRUSH Enterprises, has signed an agreement to bring two locations to Hidalgo County and two locations to Cameron County in Texas. The group is comprised of Al Trevino, Ramiro Garza and Rene Capistran. CRUSH Enterprises is locally based in South Texas and comprised of experienced restaurant operators in the quick-service sector with renowned brands like Sonic. In addition to restaurant operations, the team brings with them decades of combined experience in commercial real estate and construction, economic development, management, finance and more.
“Being able to bring a brand that I have grown to love so much to the area that we all call home is incredible,” said Garza, who has cultivated more than two decades of experience in management and currently serves as the Mayor of Edinburg, Texas. “With the rising demand for elevated and culinary-driven daytime dining options, Another Broken Egg Cafe’s innovative, southern-inspired meals will be the perfect addition to the vibrant restaurant scene in the region.”
“The CRUSH Enterprises team is exactly the type of entrepreneurs that we look for in our franchise partners. Al, Ramiro and Rene all have diverse backgrounds that will serve them well in their journey with Another Broken Egg Cafe,” said Jeff Sturgis, Chief Development Officer for Another Broken Egg Cafe. “Our system looks forward to supporting them as they further establish the brand’s presence in the Rio Grande Valley by capturing the hearts and palates of residents with our award-winning, southern-inspired flavors and handcrafted cocktails.”
With a total of 16 openings and several new agreements signed in 2023, Another Broken Egg Cafe, which is the largest, actively franchising brand in the brunch category, is on the road to surpassing the coveted triple-digit unit milestone. The brand is projected to open another 15 to 17 new locations in 2024, which will include its 100th cafe.
Open seven days a week for breakfast, brunch and lunch, Another Broken Egg Cafe showcases chef-inspired dishes that celebrate the indulgence of the breakfast and brunch experience through the finest, high-quality ingredients and hand-crafted cocktails. In addition to its signature Southern-inspired cuisine, the brand boasts a diverse menu that includes gluten-friendly, vegetarian and other offerings to meet dietary needs.
For guests on-the-go, Another Broken Egg Cafe offers online ordering with convenient takeout and delivery options to the surrounding community, as well as small and large group catering.
For more information about Another Broken Egg Cafe visit www.anotherbrokenegg.com.
About Another Broken Egg Cafe
Another Broken Egg Cafe of America Franchising, LLC (Another Broken Egg Cafe®) is an upscale breakfast, brunch and lunch restaurant that specializes in award-winning, Southern-inspired menu options with innovative twists and signature cocktails. Celebrating indulgence through the finest, high-quality ingredients, the brand is one of the fastest-growing, daytime-only franchised concepts in the country, with nearly 100 locations in 16 states and dozens more in development. With over 26 years of experience in the daytime cafe category, the company was named a “Top Food Franchise” by Entrepreneur Magazine and Franchise Business Review in 2022 and featured in FSR Magazine’s “NextGen 25 Report” in 2023. The brand is well-positioned for expansive growth after implementing several new full bar and culinary initiatives designed to drive incremental sales and increase profits for individual cafes.
SOURCE Another Broken Egg Cafe
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Media Contact:
Isabella Gmitrovic
All Points PR
(224) 707-7293
igmitrovic@allpointspr.com
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