Great Clips® Launches “Wrights & Wrongs” March Madness® Campaign

By: Great Clips | 0 Shares 299 Reads

March 13, 2024 // Franchising.com // MINNEAPOLIS - Great Clips launched its “Wrights & Wrongs” marketing campaign, which aims to help college basketball fans know the “Wright” and “Wrong” ways to enjoy March Madness, which all starts with a fresh haircut from Great Clips. Great Clips tapped two-time national championship winning coach, Jay Wright, to share his tips and expertise across an integrated campaign that includes two television commercials, social media content as well as a microsite hub.

To help bring the “Wrights & Wrongs” campaign to life, Great Clips will be running two national television commercials starring Jay Wright. In each spot, Coach Wright observes unfortunate “Wrongs” by fans and tells viewers how they can turn those moves into game-saving “Wrights” by visiting Great Clips. In “Bangs,” Coach Wright advises that a fan trying to cope with an upset loss by giving themselves makeshift bangs is “Wrong,” but feeling better after getting a fresh haircut from Great Clips is the “Wright” move. In “Friendship,” Coach Wright notes that getting a quick trim from a buddy at halftime is “Wrong,” but going to Great Clips where they use Clips Notes to save haircut details (and friendships) is of course, the “Wright” move.

One of the greatest “Wright” moves that fans can make this Tournament season is entering into Great Clips “Wrights & Wrongs” Sweepstakes. Through April 8, 2024, fans can enter for a chance to win a trip and tickets to the 2025 Men’s or Women’s Final Four by visiting the Great Clips mobile app. The prize package includes two tickets to the winner’s choice of either the Men’s or Women’s semifinal and national championship games, roundtrip airfare, hotel accommodations, local ground transportation, and $300 spending money.

To help fans understand the “Wrights & Wrongs” of tournament season as well as how to enter the Great Clips Sweepstakes, Great Clips partnered with pro basketball All-Star and former Gonzaga star, Domantas Sabonis, and two current college basketball standout players, Gabby Gregory (guard, Kansas State University) and Kyle Filipowski (center, Duke University). Ahead of the tournament, each athlete stopped by their local Great Clips salons to get fresh haircuts, which will be featured in social content leading up to and throughout March Madness.

"Winning during March Madness is all about doing the little things right. For fans, that starts with a confidence-boosting haircut from Great Clips before tipoff so they can look great cheering their favorite teams and players. And who better to help deliver the ‘Wright’ and ‘Wrong’ ways to enjoy March Madness than a national championship winning coach like Jay Wright," said Lisa Hake, vice president of marketing and communications at Great Clips, Inc. “We’re also excited to offer our customers and March Madness fans everywhere the chance to win an incredible trip and tickets to the Men’s or Women’s Final Four in 2025 through our industry-leading mobile app."

Great Clips’ television spots will run during the Men’s March Madness broadcasts on CBS, TBS, TNT and TruTV, including the Final Four semifinal and championship games on CBS as well as on ESPN and ESPN2 throughout the Women’s tournament. Great Clips is also featuring March Madness themed creative within its salons across the U.S. and in digital ads in a robust March Madness Live media package.

This engaging campaign is hot off of Great Clips’ renewed multi-year marketing partnership with the NCAA. This partnership, which began in 2020, includes NCAA March Madness, NCAA Men’s and Women’s Final Four as well as marketing, media and activation rights surrounding all 90 NCAA Championships. Great Clips’ partnership with the NCAA is through a joint agreement with TNT Sports and CBS Sports.

SOURCE Great Clips

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