Dill Dinkers™ Launches National Partnership with JOOLA To Enhance Player Experience
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Dill Dinkers™ Launches National Partnership with JOOLA To Enhance Player Experience

April 02, 2024 // Franchising.com // COLUMBIA, MD - Dill Dinkers Pickleball is thrilled to announce a strategic partnership with JOOLA further enhancing the player experience. This new relationship allows JOOLA to directly interact with consumers and conduct comparative testing.

JOOLA has translated into the design and production of high-quality equipment known for its precision and performance. The partnership equips each Dill Dinkers facility with top-notch JOOLA nets, paddles, and other products offering a consistent professional experience for pickleball players. Additionally, JOOLA benefits from the affiliation by allowing direct interaction with consumers and testing new products. Through this partnership, the manufacturer is able to modernize and perfect its paddles, balls, and other equipment, enabling JOOLA to gauge its consumer demographics and preferences. Additionally, both parties can improve the pickleball experience for players regardless of skill level.

“We are truly excited to be partnering with Dill Dinkers to support their national franchise expansion,” said Richard Lee, CEO of JOOLA, “The founders, Will and Denise Richards, have created an exceptional club concept dedicated to passionate pickleball players and we are excited to be an extension of their team by spreading the joy of the sport and enhancing the player experience for all.”

Both Dill Dinkers and JOOLA view pickleball as a way to build community. Both parties encourage players to form relationships while also enjoying the excitement of a good pickleball game. This shared value will stimulate great success within the world of indoor pickleball.

"Partnering with JOOLA is a thrilling milestone for us,” said Will Richards, CEO and Founder of Dill Dinkers. “We are confident that every player who steps onto our courts will enjoy the high level of quality JOOLA puts into their products.”

SOURCE Dill Dinkers Pickleball

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