Body Fit Training Opens Studio in Spain

By: Body Fit Training | 1 Shares 112 Reads

April 04, 2024 // Franchising.com // IRVINE, Calif. - Body Fit Training (BFT) announced today the opening of its 300th global studio in Barcelona, Spain. The Barcelona studio opening expands the brand’s presence in countries around the world, including its birthplace of Australia, along with New Zealand, Singapore, the U.K., the U.S., and Hong Kong, among others, as the demand for group strength training workouts continues to surge.

“We are proud to represent this incredible global fitness brand as the owners of the 300th BFT studio in Barcelona and to plant the flag for BFT in Spain,” said Marc Sola, owner of BFT Eixample. “We're incredibly grateful for the opportunity to bring BFT’s science-based approach to group strength training to our thriving community and with our amazing support of BFT Corporate, we look forward to bringing BFT to even more communities with our second studio already in the works.”

New Leadership to Fuel North American Growth

Duncan Cork has been appointed as the new President of Body Fit Training. With hundreds of signed franchise agreements to develop new studios, BFT is poised North American expansion under Duncan’s leadership and with continued support from Xponential.

Cork comes to BFT with extensive experience in building businesses and franchise brands. Prior to holding leadership roles in the fitness franchising industry, Duncan established his own branding consultancy as well as a financing platform before transitioning to the world of fitness franchising when he was the first F45 employee in the United States. Initially as Chief Marketing Officer, Duncan held multiple roles at F45 including President and Chief Growth Officer, where he helped grow the brand. He is now focused on building on BFT’s initial success in North America and leveraging its global presence to establish it as a household name in North America.

BFT elevates the modalities of strength and conditioning fitness by combining elements of personal training and group exercise instruction, built to deliver results at every fitness level. Progressive programming over periods of eight week cycles allows members to recover properly which in turn maintains engagement with an average attendance of four to five times per week. Classes incorporate scientifically proven training techniques aimed at reducing fat and creating lean muscle, as well as state-of-the-art technology including proprietary heart rate monitors. By combining cardio with resistance programs across 14 workouts, members benefit from training a different energy system and different muscle types every week to diversify movement patterns. Unique to BFT, every class is led by two to three highly accredited coaches to help members achieve health goals in a safe and inclusive environment.

SOURCE BFT

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