New Beans & Brews Coffeehouse a Welcome Pitstop for Travelers

By: Beans & Brews Coffee House | 0 Shares 831 Reads

May 01, 2024 // Franchising.com // SALT LAKE CITY - Beans & Brews Coffeehouse is pleased to announce the opening of its newest location in Beaver, Utah. The new coffeehouse, located at 1816 525 W., is conveniently situated halfway between Salt Lake City and Las Vegas, offering a full range of high-quality coffee beverages, teas, energy drinks, and a scratch-made food menu, including breakfast sandwiches, avocado toast, paninis, Brekky Tacos, and burritos. The coffeehouse provides both a welcoming space for locals and a convenient stop for travelers.

“We're thrilled to bring Beans & Brews to Beaver,” said new owner Nicole Black. “We believe this coffeehouse will be a fantastic addition to our vibrant community. Our team is excited to share the high-altitude roasted coffee experience with our local customers and those passing through on their way to Las Vegas.”

The coffeehouse offers a drive-thru and in-café seating for 35, making it one of the largest Beans & Brews locations to date. Nicole and Troy Black, experienced entrepreneurs, also own a nearby Chevron gas station that has been in their family for 40 years, along with a Dairy Queen Grill & Chill restaurant inside. Travelers visiting the gas station can refuel, grab a meal, and stretch their legs while snapping photos at the station's giant rocking chair, a beloved local landmark.

The decision to open Beans & Brews came after they installed 32 Tesla charging stations on their property and polled travelers on what to add in place of an older car wash. Coffee emerged as the top choice, and the family-owned Beans & Brews brand, with its high-quality product and unique High-Altitude Roasting™ method, which provides a smoother, more intense flavor profile, appealed to the savvy couple. With their extensive business experience, the Blacks saw the opportunity to venture into the coffee industry as a natural next step.

“We are delighted to welcome Nicole and Troy Black to the Beans & Brews family,” remarked Chad Gretzema, CEO of Beans & Brews. “Their entrepreneurial spirit and dedication to excellent customer service align perfectly with our brand's values. We're confident their new coffeehouse will become a cherished gathering spot and travel destination in Beaver.”

SOURCE Beans & Brews Coffeehouse

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