Ready. Sip. Go! Dunn Brothers Coffee Introduces Free Sips

By: Dunn Brothers Coffee | 0 Shares 855 Reads

May 30, 2024 // Franchising.com // MINNEAPOLIS, Minn. - Dunn Brothers Coffee is putting a fresh jolt into stale coffee-drinking habits.

The nearly 40-year-old Minneapolis-based brand has launched Free Sips, a warm (and cold) invitation to its communities to come taste what makes the brand’s hot and cold brew selections the best way to experience coffee.

Free Sips will be available to give new customers and longstanding Dunn Brothers Coffee loyalists a free way to savor the the brand’s hot, and cold brew selections. Available at participating locations, customers can enjoy a free 2-ounce sip of any available, currently brewed coffee or Nitro Infinite Black cold brew, simply by requesting a Free Sip at the counter.

"There’s a cult-like coffee following that adores our selections and the entire Dunn Brothers Coffee experience. We want the rest of the coffee drinkers in our communities to taste why,” said Scott Harvey, president of Dunn Brothers Coffee. We consistently beat out both national chains and local coffeehouses when it comes to quality, so with Free Sips we’re lowering the barriers for everyone to come experience the difference… and change up their go-to coffee spots.”

Free Sips allows potential customers to explore the brand's offerings without any commitment, promoting the idea of “try-before-you-buy” to boost customer confidence and satisfaction while sharing the brand’s love for coffee with the community.

“The goal of the Free Sips program is to drive trial and increase sustainable store traffic. Our incredible coffee is more than what we sell, it’s who we are," said Alexis Gillette, VP of Marketing at Dunn Brothers Coffee. “This is our way of inviting our neighbors in to experience the love and care we put into every cup.”

SOURCE Dunn Brothers Coffee

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