Another Broken Egg Cafe Elevates Brunch Experience in Simpsonville
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Another Broken Egg Cafe Elevates Brunch Experience in Simpsonville

Nation’s Leading Upscale Breakfast, Brunch and Lunch Restaurant Brand Continues Nationwide Expansion with Seventh Location in South Carolina

June 04, 2024 // // SIMPSONVILLE, S.C. – Another Broken Egg Cafe is ushering in an unmatched, exceptional brunch experience to those who love Southern-inspired food and amazing customer service in the rolling hills of northwestern South Carolina with the opening of its newest location in Simpsonville, coming just in time for summer on June 3.

Known for its Southern-inspired menu offerings with innovative twists and signature cocktails, Another Broken Egg Cafe is situated at 234 Harrison Bridge Rd, conveniently located on the corner of Harrison Bridge Road and Waterton Way, near the Fairview Market Shopping Center. After opening its 100th milestone unit in April, this new location marks the brand’s 101st location nationwide, and seventh in the state of South Carolina.

Offerings at the Simpsonville location will include core menu items with broad fan appeal like the Shrimp ‘N Grits, Chicken & Waffles, Lobster and Brie Omelette, Huevos Rancheros, Southern Chicken Sandwich and more. Plus, for a limited time this summer, guests can indulge in fresh summer seasonal offerings like the Soft Shell Scrambler, Mango Drago Fruit French Toast, Apricot and Streusel Pancakes and the Shrimp N’ City Grits Benedict. In addition, kids can enjoy classic breakfast offerings including Chocolate Chip Pancakes with whipped cream and chocolate syrup, the French Toast Sampler or the Little Rooster (scrambled egg, fresh seasonal fruit, English muffin and baked bacon). The new location also features an enticing and modernized environment where gourmet food and beverages – including a full bar with signature cocktails, mocktails, mimosas and bloody marys – come together to create a highly memorable dining experience for all.

“We’re thrilled to bring our 101st location to the Simpsonville community as we continue our nationwide expansion,” said Paul Macaluso, CEO and President of Another Broken Egg Cafe. "Another Broken Egg Cafe has become a well-known staple for locals across South Carolina, including our nearby cafe in Greenville, so we know our Southern-inspired flavors and culinary-driven menu offerings will satisfy guests in the area."

Open seven days a week for breakfast, brunch and lunch, Another Broken Egg Cafe showcases chef-inspired dishes that celebrate the indulgence of the breakfast and brunch experience through the finest, high-quality ingredients and hand-crafted cocktails. In addition to its signature Southern-inspired cuisine, the brand boasts a diverse menu that includes gluten-friendly, vegetarian and other offerings to meet dietary needs. The Simpsonville store will be open 7 am to 2 pm Monday thru Friday and from 7 am to 3 pm on Saturdays and Sundays.

For guests on-the-go, Another Broken Egg Cafe offers online ordering with convenient takeout and delivery options to the surrounding community, as well as small and large group catering.

For more information about Another Broken Egg Cafe in Simpsonville, visit

About Another Broken Egg Cafe

Another Broken Egg Cafe of America Franchising, LLC (Another Broken Egg Cafe®) is an upscale breakfast, brunch and lunch restaurant that specializes in award-winning, Southern-inspired menu options with innovative twists and signature cocktails. Celebrating indulgence through the finest, high-quality ingredients, the brand is one of the fastest-growing, daytime-only franchised concepts in the country, with more than 100 locations in 16 states and nearly 100 more in development. With over 26 years of experience in the daytime cafe category, the company was named a “Top Food Franchise” by Entrepreneur Magazine and Franchise Business Review in 2023 and featured in FSR Magazine’s “NextGen 25 Report” in 2023. The brand is well-positioned for expansive growth after implementing several new full bar and culinary initiatives designed to drive incremental sales and increase profits for individual cafes.

SOURCE Another Broken Egg Cafe


Media Contact:

Bella Gmitrovic
All Points PR 
(224) 707-7293

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