Brokerage on Florida’s Treasure Coast Becomes Era Powered

By: ERA | 0 Shares 363 Reads

June 12, 2024 // Franchising.com // MADISON, N.J. -- ERA Real Estate announced today its latest affiliation with Atlantic Shores Realty Expertise ERA Powered.

Originally founded in 2013 by the husband-and-wife duo of Renee and Jason Coley. The firm is well-equipped to help clients with any type of real estate transaction including residential, commercial, land, luxury, fixer-uppers and rental properties. The firm also offers the convenience of an in-house title company and mortgage broker, ensuring a seamless sales process from start to finish.

Much of the company’s success can be attributed to the backgrounds of its husband-and-wife owners. Renee, the firm’s broker, has been a licensed real estate professional for 20 years and has had her broker’s license for over 10 years. Before becoming a full-time real estate professional, she was already familiar with the industry thanks to a background in South Florida real estate investing, which Jason is also familiar with. Jason joined his wife in the business and obtained his real estate license one year after her and they quickly learned how to play to each other’s strengths. Renee thrives in managing the backend operations of the brokerage, handling contracts and other day-to-day necessities with the help of their daughter Savannah. Conversely, Jason thrives in the field, working with buyers and sellers and building other relationships in the industry.

Now as part of the ERA® network, Renee, Jason and their full-service company’s affiliated agents will be able to utilize the brand’s robust business-building tools and leverage the up-to-date marketing programs to connect buyers and sellers. With these tools at their disposal, the Coleys plan to put much more emphasis on traditional recruiting, as opposed to their current word-of-mouth-based strategy.

The ERA Powered® flexible branding option will allow the Coleys to leverage their existing local brand identity while benefiting from the ERA® brand’s full suite of learning, marketing and servicing resources. This option will allow the Coleys to continue to attract potential agents and clients via their strong and positive local reputation while also offering the promise of enhanced technologies and customer service capabilities.

Atlantic Shores Realty Expertise ERA Powered is guided by a company culture focused on core values that share an acronym with their brokerage name – ASRE. These values are accountability, standards, respect and excellence. Even with such a large network of agents, the company is held together by these shared values, which are consistently acknowledged by thankful clients. Regardless of the size of the deal, every client receives truly personalized service, as well as access to the latest, most innovative real estate solutions.

The Coleys and their agents serve most of the Treasure Coast from three offices, with the main one being located in Port St. Lucie. Port St. Lucie is roughly an hour north of West Palm Beach, with Miami being another hour further south. With some of the most popular coastal cities located just a short drive away, Port St. Lucie also offers its residents a much more tranquil, beautiful coastal feel of its own.

SOURCE ERA Real Estate

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