Body Fit Training Celebrates Signing of Master Franchise Agreement for Scandinavia

By: Body Fit Training | 0 Shares 240 Reads

June 26, 2024 // Franchising.com // Irvine, California - Body Fit Training (BFT) announced today that it has signed a Master Franchise Agreement in Scandinavia. BFT is the first Xponential brand to enter the Scandinavian region.

The agreement has been signed with Tage Flugeim, a seasoned fitness operator who launched his own gym and brought Barry’s Bootcamp to Scandinavia 15 years ago as the first international market outside of North America.

“We are excited to expand into the thriving Scandinavian market for the first time with BFT’s group strength training and conditioning experience,” said Bob Kaufman, President of Xponential International. “Tage has proven experience growing fitness franchises in this market and we look forward to seeing consumers experience the BFT workouts.”

“BFT will be in great hands with Tage Flugeim and his team. He is a seasoned operator and has had great success developing fitness brands in Scandinavia,” said Richard Burnet, Director and CEO of BFT International.

Tage Flugeim will begin with opening a BFT studio in Oslo, Stockholm, and Copenhagen within 12 months.

“BFT checked all the boxes for me due to the quality of the workouts, the unique approach to strength training sessions, the thoughtful programming, the emphasis on people, and the inviting, inclusive atmosphere of the studios, ” said Tage Flugeim. “Scandinavians appreciate foreign fitness brands..”

SOURCE Body Fit Training (BFT)

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