BRIX Holdings Brings a Nostalgic Favorite to a New Generation

By: Red Mango | 0 Shares 788 Reads

July 12, 2024 // Franchising.com // DALLAS - BRIX Holdings, LLC is satisfying the public’s renewed love for frozen yogurt. The company today announced four deals bringing new Red Mango and Smoothie Factory + Kitchen locations to Arizona and Missouri for the first time.

BRIX signed a multi-unit development deal with franchise owner Richard Stassi to open three Smoothie Factory + Kitchen and Red Mango co-branded stores within the next three years. The first co-branded frozen yogurt and smoothie location in the agreement is set to open in early 2025. The restaurant franchisor signed the fourth deal with franchisee Gary Patel who will open a Red Mango in Kansas City, Missouri, as the state’s pioneer franchisee for the brand. Patel’s location is slated to open in early 2025.

The new franchise operators provide new market entry opportunities for BRIX. Stassi and Patel bring with them a passion for knowledge and dedication to success to their businesses. Stassi is a retired NYPD officer, operating a growing business portfolio in Arizona with the help of his sons. Patel is a first-time business owner. Together, their business insight, experience and knowledge of their communities unify them to drive success and make a difference in their respective markets, making them ideal franchisees for the BRIX brands.

“I’m currently the owner of two Jimmy John’s franchise locations in Arizona with my sons,” said Richard Stassi, the multi-unit owner behind the future locations coming to Arizona. “When we were looking to expand our portfolio, we knew what we wanted in another business. It was important to us that we invested in a reputable company that operates efficiently and has high-quality products that people love, and we found that with our co-branded Smoothie Factory + Kitchen and Red Mango locations. I wanted something that would last for my sons and our family, and we’re thrilled to start this journey within our community over the next three years as the first of this brand in the Greater Phoenix and Scottsdale areas.”

SOURCE BRIX Holdings, LLC

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