International Dairy Queen and CFB Group Announce Opening of First DQ Restaurant in China Offering Hot Food and Treats

International Dairy Queen and CFB Group Announce Opening of First DQ Restaurant in China Offering Hot Food and Treats

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The DQ Blizzard & Burgers restaurant in Shanghai offers the first DQ hot food and treat menu in the country. Currently, it is the only DQ restaurant in Asia to offer hot food and treats.

July 12, 2024 // Franchising.com // Minneapolis & Shanghai - International Dairy Queen, Inc. (IDQ), through its wholly owned subsidiary American Dairy Queen Corporation, a leader in the quick-service restaurant (QSR) industry, and CFB Group, through its wholly owned subsidiary Shanghai Shida Catering Management Co., Ltd., a franchise ownership company based in Shanghai, announce the opening of DQ® Blizzard® & Burgers, the first DQ restaurant in China to offer hot food and treats.

“Bringing our hot food menu to the 20 countries where we do business is critical to achieve our business growth goals,” said Troy Bader, president and CEO at International Dairy Queen. “This first DQ Blizzard & Burgers restaurant in China introduces burgers, chicken, fries, and onion rings, as well as offers our world-famous DQ treats to Chinese consumers. With more than 1,500 DQ treat locations in China, adding DQ Blizzard & Burgers restaurants will contribute to us becoming a balanced food and treat leader globally.”

“During the past 20 years, we have turned Chinese consumers into DQ treat fanatics,” said Alan Hsu, CEO at CFB Group. “We are pleased to expand our business by now offering hot meals, including burgers, that Chinese customers crave. Our goal is to position DQ restaurants as the balanced food and treat leader in China, and the grand opening of the first DQ Blizzard & Burgers restaurant is the beginning. By the end of September, we will add two more DQ Blizzard & Burgers locations in Shanghai, and we are committed to opening 180 locations by 2034.”

“We are excited to see our collaborative work with franchise ownership company, CFB Group, deliver a new and unique experience to Chinese consumers centered around our new menu and design,” said Nicolas Boudet, chief operating officer, international, at International Dairy Queen. “From consumer research to menu exploration and design adaptation, our combined teams have done an outstanding job bringing our new DQ Blizzard & Burgers experience to consumers in China. The grand opening of the Shanghai location represents a collective success with CFB Group and marks a significant milestone for our brand in China.”

The first DQ Blizzard & Burgers restaurant in China opened on July 10, 2024, and is located at Shanghai Wujiang Lu No. 169. Currently, it is the only DQ location in Asia serving hot food and treats. The restaurant menu features five signature burgers, chicken, fries and onion rings, beverages, and a full treat menu that includes the iconic DQ Blizzard Treat. To learn more about the DQ Blizzard & Burgers menu, visit www.cfbgroup.net.

CFB Group has more than 1,200 DQ restaurants in China’s mainland. China is the fastest growing market for IDQ and is ranked second based on DQ restaurant counts, following the U.S. There are more than 1,500 DQ restaurants in China.

About International Dairy Queen, Inc.

International Dairy Queen, Inc., based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses and services a system of more than 7,500 restaurants in 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. (Berkshire), which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information, visit DairyQueen.com.

About CFB Group

Headquartered in Shanghai, CFB Group licenses or owns four restaurant brands in China ranging from Western to Chinese style food to meet the diverse needs of Chinese consumers. DQ restaurants are the largest portion of business for the company. CFB Group adopts advanced digitalized management systems, including AI technology, to operate stores efficiently nationwide. The company has 1,600 stores across China and more than 10,000 full-time and part-time employees.

SOURCE International Dairy Queen, Inc.

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Media Contact:

International Dairy Queen, Inc.
[email protected]


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