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Heartware Stories – Now on Apple TV!

By: Ace Hardware |  1 Shares     231 Reads

August 06, 2024 // Franchising.com // Oak Brook, Ill. - Select episodes of Heartware Stories, Ace Hardware’s mini-documentary series, are now available on Apple TV. This compelling series showcases 100 acts of goodwill by Ace employees across all 50 states, highlighting the company’s century-long commitment to community support and heartfelt kindness. As of July 5, the series is also available on Google Play and Amazon Prime, with a special rollout on ROKU planned for Fall 2024.

“At Ace, we believe everyone has a story that could inspire others to foster a more supportive and caring world,” said Kim Lefko, Chief Marketing Officer at Ace Hardware. “Heartware Stories isn’t just about sharing stories, it’s about showcasing the deep ability of the human spirit to face challenges with kindness, compassion, and empathy. Our hope is that these stories prove that wherever you go, there's a place where people help because it's the right thing to do. With our Heartware Stories, we aim to put good news into the world and show that neighbors still help neighbors.”

Heartware Stories presents narratives that underscore Ace’s dedication to community well-being, from delivering teddy bears to children’s hospitals, aiding those affected by natural disasters, to a mother transforming her personal tragedy into a community education initiative on accidental overdoses. Each episode captures the essence of Ace’s mission to enrich lives with more than just hardware solutions, showcasing the profound impact of neighborly acts.

The campaign, which has already reached significant milestones, includes over 1.6 million views on various platforms, more than 26,000 hours of content viewed, 6,813 miles traveled to capture these stories, representation from every state, recognition of 39 charities, and three marketing awards won. With its launch on major streaming platforms, Heartware Stories promises to inspire and uplift audiences, reaffirming Ace Hardware’s legacy as ‘The Helpful Place,’ where community and kindness prevail.

The full collection of Heartware Stories can be viewed at https://www.acehardware.com/heartwarestories.

About Ace Hardware

Ace Hardware is the largest retailer-owned hardware cooperative in the world with over 5,900 locally owned and operated hardware stores in approximately 60 countries. Headquartered in Oak Brook, Ill., Ace and its subsidiaries operate an expansive network of distribution centers in the U.S. and have distribution capabilities in Ningbo, China; and Cuautitlán Izcalli, Mexico. Since 1924, Ace has been a part of local communities around the world and known as the place with the helpful hardware folks. For more information, visit www.acehardware.com or newsroom.acehardware.com.

SOURCE Ace Hardware

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