Waxxpot Bolsters Leadership Team with New Executive Appointments

By: Waxxpot | 6 Shares 259 Reads

August 07, 2024 // Franchising.com // COLUMBUS, OH - Waxxpot bolsters its leadership team with the appointment of Adam Pennington as Chief Revenue Officer and Jenna Materre as Director of Training and Guest Operations Officer.

The man behind the new team is Michael Abramson, COO and President of Waxxpot, who has carefully curated each addition to align with the refreshed values and long-term goals of the brand. Abramson himself joined the Waxxpot team in January 2024, bringing with him over 10 years of experience in key leadership roles including creating and launching D1 Training’s franchise system, and serving as COO and CRO for Xponential Fitness.

“Bringing Michael onto the team was the next step for us in our brand evolution as we laser in on growth,” said Daniel Sadd, CEO and Founder of Waxxpot. “We have full confidence in his ability and past experiences to take Waxxpot as an emerging franchise and push it to the forefront of the beauty and wellness industry. The additions of Adam and Jenna take our leadership team to a new level – we have the right people, in the right positions, to achieve our brand goals.”

"Working with Michael over the years, I can say when it comes to brand expansion, there’s nobody better,” said Fritz Lanman, CEO of MindBody and ClassPass. “Franchising at scale requires a very granular understanding of how quickly the industry can change, and there is no one out there more adept at strategic leadership and more equipped to handle that kind of growth than Michael.”

Adam Pennington was appointed as Chief Revenue Officer in early July, bringing with him over 17 years of distinguished experience in real estate, construction, and business development. He most recently served as Chief Growth Officer at Xponential, the largest global franchisor of boutique health and wellness brands, including Club Pilates, Pure Barre, StretchLab, and Lindora, among others. During his tenure, he and his team managed all facets of real estate and construction, successfully influencing the opening of locations nationwide. At Waxxpot, Pennington will spearhead initiatives in new store growth and customer acquisition.

Jenna Materre will fill the role of Director of Training and Guest Operations, being officially appointed in June. She brings over five years of experience in the beauty industry, graduating from Paul Mitchell the School of Cosmetology. Materre most recently worked as National Trainer for high-end med-spa brand, OVME. Before that, she supported European Wax Center as one of their earliest Field Operations Trainers, and one of three supporting the brand on a national scale. She’s also worked with Tarte Cosmetics and Tata Harper Skincare. As Director of Training and Guest Operations, Materre’s focus will be on assisting franchisees in choosing key team members including Wax Specialists/estheticians. She’ll be training both the Wax Specialists and front desk support teams on standards and techniques for in-room services and front of house guest relations.

“We are really excited to bring Adam and Jenna onto the Waxxpot team,” said Abramson.

SOURCE Waxxpot

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