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Chipotle and Spirit Halloween Bring Memes to Life With First-ever Costume Collection

By: Chipotle Mexican Grill |  0 Shares     48 Reads

NEWPORT BEACH, Calif. and EGG HARBOR TOWNSHIP, N.J., Sept. 4, 2024 // PRNewswire // -- Chipotle Mexican Grill today announced a new costume collection in collaboration with Spirit Halloween inspired by popular memes on both brands' social channels. Chipotle is the first brand to create meme-inspired costumes with Spirit Halloween.

Chipotle's Costume Collection's Origin Story

One of the great modern traditions of Halloween is social media users creating their own unique costume ideas, featuring the iconic Spirit Halloween costume bag. Two years ago, Chipotle hopped on the viral trend and posted a fictional "Chipotle Fork" bodysuit. The brand followed up with a "Chipotle Napkin" costume concept. Now, Chipotle and Spirit Halloween are teaming up to reawaken these two memorable memes and bring them to life along with three entirely new looks for Halloween. The first official Chipotle costumes are sold individually and range in size from adult small to XL. Each bodysuit retails for $39.99 in the U.S. and Canada.

"Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we're taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween," said Chris Brandt, Chief Brand Officer at Chipotle. "In addition to these bodysuits, we will be treating fans to a scarily great offer next month."

Starting September 6, the five-costume collection will be available for customers in the U.S. and Canada and at select Spirit Halloween retail locations in Chicago, Denver, Egg Harbor Township, N.J., Los Angeles, and New York, while supplies last.

"We're no strangers to memes at Spirit Halloween. Year after year, we are blown away by the passion and creativity we see from fans sharing their take on popular Spirit Halloween memes – and we're beyond thrilled to be teaming up with Chipotle to bring some of those creations to life," added Kym Sarkos, Executive Vice President at Spirit Halloween.

SOURCE Chipotle Mexican Grill, Inc.

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