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Wetzel’s Pretzels Twists into Macy’s Kings Plaza

By: Wetzel's Pretzels |  0 Shares     197 Reads

September 04, 2024 // Franchising.com // BROOKLYN, N.Y. – Wetzel’s Pretzels (Wetzel’s) is opening a new bakery at one of New York City's top shopping destinations, Macy's Kings Plaza, bringing its signature twisty treats to Brooklyn.

Located in the heart of Brooklyn, Kings Plaza creates a vibrant experience for local and visiting shoppers, which is now further enhanced by Wetzel’s Pretzels’ snacks. Sid Kapur, an experienced franchisee with a passion for the Wetzel’s brand, is spearheading the opening.

“Bringing a new location to Macy’s Kings Plaza is a meaningful step forward for my team, allowing us to share Wetzel’s with even more people in the bustling New York metro area,” said Kapur. “Located within Macy’s makes it even easier for others to enjoy our delicious snacks on the go. When I was introduced to the brand, I would get the product once or twice a week.”

A Long Island native with a proven track record in the franchising world, Kapur entered the industry five years ago. Since, he has opened Wetzel’s locations, beginning with his first unit at American Dream in New Jersey in 2020. 

"We've seen an incredible response from our locations within Macy's stores, reaffirming our strategy to make our delicious pretzels even more accessible. We recently opened another kiosk in Macy’s Queens, bringing East Coast locals the convenience they crave," said Jon Fischer, Head of Development at Wetzel's Pretzels.

The novel bakery format offers shoppers the same fresh, high-quality pretzels they have come to expect at traditional mall locations. The first Wetzel’s within a Macy’s opened at South Coast Plaza shopping center in February 2022 and has been well-received by shoppers. Integral to many other high-traffic, premier locations such as Disneyland, Universal City Walk, and Crypto.com Arena, bringing Wetzel’s to Kings Plaza was a natural fit.

"We're excited to introduce Wetzel's Pretzels to our Macy's Kings Plaza store, offering a delightful treat for our customers," said Vannetta Keeler, Store Manager at Macy's Kings Plaza. "This new addition provides an elevated visit to Macy's Kings Plaza, and we look forward to seeing our customers enjoy this new offering during their visits."

Wetzel’s has been sharing its signature handheld happiness ever since its founding in Pasadena, California in 1994. Shoppers at Macy’s Queens Center can now indulge in fresh and portable iconic favorites, like the Wetzel's Original Pretzel and refreshing lemonade, or satisfy their sweet tooth cravings with perfectly baked Cin-A-Bitz.

SOURCE Wetzel’s Pretzels

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