Bad-Ass Breakfast Burritos Partners with Sodexo
September 06, 2024 // Franchising.com // PASADENA, Calif. – Bad-Ass Breakfast Burritos (BABB) announces its partnership with Sodexo. This collaboration marks a significant milestone for BABB.
Dog Haus, founded in Pasadena, California, in 2010 is renowned for its chef-driven burgers, brats and brews. This expansion into the college market highlights BABB’s mission to buck the status quo and pin the tail on convenience and quality for bad-asses everywhere.
“We’re committed to partnering with brands that offer fresh and exciting food options,” said Vice President of Digital Innovation at Sodexo, Raz Barnwell. “This partnership aligns with our goal of providing dining solutions on our college campuses that students want, whenever they want.”
“Our goal has always been to make the favorite foods from our childhood and college years taste even better,” said Dog Haus Founding Partner, Hagop Giragossian. “Everybody loves our breakfast burritos, which are perfect for breakfast, lunch, dinner and late-night.”
Students will soon be able to savor BABB’s mouthwatering burritos, including fan-favorite menu items like the Bronco — made with three eggs, bacon, tots, American cheese, avocado, jalapenos and chipotle aioli — and the Würst, featuring three eggs, breakfast sausage, caramelized onions, American cheese, tots and spicy mayo. Each burrito is crafted with care, ensuring a bold, satisfying meal for any part of their day.
The partnership kicks off this fall with the launch of BABB’s signature breakfast burritos on the University of Cincinnati and Arkansas State University campuses. Those students will be among the first in their regions to enjoy BABB’s unique blend of innovative flavors that have made the brand a fan favorite.
SOURCE Dog Haus
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