Another Broken Egg Cafe Names Brad Cameron as Chief Financial Officer
Veteran CFO Joins Nation's Leading Upscale Breakfast, Brunch, and Lunch Restaurant Brand to Propel Company Growth and Accelerate Franchise Expansion
October 24, 2024 // Franchising.com // ORLANDO – Another Broken Egg Cafe, the award-winning, upscale breakfast, brunch and lunch restaurant, today announced the appointment of seasoned financial executive Brad Cameron as the company’s new chief financial officer (CFO). His appointment comes at a crucial time for the brand, which surpassed 100 units this year, enhancing its financial leadership to support ambitious growth plans and drive franchise development initiatives.
Leveraging more than two decades of experience, Cameron will focus on developing actionable growth strategies, including optimizing financial performance and supporting franchise expansion efforts in collaboration with Chief Development Officer Jeff Sturgis and President & CEO Paul Macaluso. He will oversee financial operations and IT functions, guide investment strategies and implement best practices that align with Another Broken Egg Cafe’s expansion goals. Additionally, he will support existing franchisees and corporate-owned locations, ensuring they have the resources and guidance needed to excel in the daytime-only restaurant sector, particularly as the brand rolls out new bar and culinary initiatives designed to drive incremental sales and increase profits.
“I am thrilled to join the Another Broken Egg Cafe team, a brand I have long admired and enjoyed,” said Cameron. “The brand is recognized as a leader in the breakfast, brunch and lunch space and is uniquely positioned for significant growth. I look forward to collaborating with our talented team to drive innovation and expand our footprint, ensuring we continue to deliver exceptional dining experiences for our guests and strong support for our franchise partners.”
Cameron brings extensive financial leadership experience in the franchise restaurant industry, having held significant roles at prominent companies such as Bloomin’ Brands, GoTo Foods and FAT Brands. Across various positions, he developed a deep understanding of franchisees and the unique challenges they face while consistently collaborating with and supporting owner/operators. His expertise includes working with executive leadership to develop strategic initiatives, negotiating financial agreements, managing franchise brands within organizations and fostering strong relationships with vendors. At Another Broken Egg Cafe, Cameron will apply his diverse experience to drive financial innovation and create tailored solutions that empower franchisees and support the brand’s overall growth.
“Brad’s wealth of experience in both finance and franchising will be a key asset to Another Broken Egg Cafe as we continue to scale. I’ve had the privilege of working closely with him in previous roles, where he consistently showcased his ability and determination to drive results,” said Macaluso. “We’re happy to have him on our team and look forward to seeing the value he adds.”
Another Broken Egg Cafe, the largest actively franchising brand in the daytime-only dining segment, offers Southern-inspired menu items that celebrate the indulgence of the breakfast, brunch and lunch experience through the finest, high-quality ingredients, including gluten-friendly and vegetarian options. The cafes offer an enticing and modernized environment where gourmet food and beverages - including a full bar with signature cocktails, mocktails, mimosas and bloody marys - come together to create a highly memorable dining experience for all.
Prospective franchisees include restaurant operators with backgrounds in full-service, fast casual and quick-service brands who are looking to diversify their portfolios into the breakfast, brunch and lunch daypart. For more information about franchising opportunities, please visit anotherbrokeneggfranchise.com.
For more information about Another Broken Egg Cafe, please visit www.anotherbrokenegg.com.
About Another Broken Egg Cafe
Another Broken Egg Cafe of America Franchising, LLC (Another Broken Egg Cafe®) is an upscale breakfast, brunch and lunch restaurant that specializes in award-winning, Southern-inspired menu options with innovative twists and signature cocktails. Celebrating indulgence through the finest, high-quality ingredients, the brand is one of the fastest-growing, daytime-only franchised concepts in the country, with more than 100 locations in 16 states and nearly 100 more in development. With over 26 years of experience in the daytime cafe category, the company was named a “Top Food Franchise” by EntrepreneurMagazine and Franchise Business Review in 2022 and featured in FSR Magazine’s “NextGen 25 Report” in 2023. The brand is well-positioned for expansive growth after implementing several new full bar and culinary initiatives designed to drive incremental sales and increase profits for individual cafes.
SOURCE Another Broken Egg Cafe
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