Dream Vacations Unveils Enhanced Website Packed with Cutting-Edge Technology

By: Dream Vacations / CruiseOne | 0 Shares 208 Reads

November 20, 2024 // Franchising.com // Fort Lauderdale, Fla.– Dream Vacations is announcing the upcoming launch of its high-tech, newly designed website homepage and easy-to-use agent content management tool. This site is being created to allow its franchise owners and associates the ability to customize the homepage based on travel niches and increase search visibility. The news captivated the crowd at the Dream Vacations National Conference on Celebrity Ascent.

“By using the latest technology advancements, we’re crafting a website experience that’s efficient, engaging, and uniquely personalized,” said Sandi Szalay, vice president of technology for Dream Vacations.

Cutting-edge CMS (Content Management System) Tool. Franchise owners can easily personalize their website content. This tool acts as a digital assistant, allowing them to update images, links, banners, suppliers, and types of vacations – all tailored to their specific client base and niche. It’s designed to be intuitive and straightforward, making website management as easy as editing an email. While franchise owners have long had the ability to create customized landing pages, it’s now easier and more efficient than ever. Thanks to the digital assistant tool, they can leverage professionally designed templates to ensure their pages are visually appealing and SEO optimized.

Increased Search Visibility. Search Engine Optimization (SEO) is also a significant focus of the website update, with numerous aspects tailored to enhance search visibility. Features such as URL structure, the Mega Menu, and custom landing page creation are all optimized for SEO, ensuring maximum reach and engagement. Furthermore, Google Analytics is seamlessly integrated into the digital assistant tool, providing franchise owners with a streamlined experience to track website performance and make data-driven decisions effortlessly.

“We’re thrilled to introduce an enhanced website that makes it effortless for our network of travel advisors to market themselves and increase their online visibility,” shared Alicia Linden, vice president of marketing for Dream Vacations. “We are always looking for new ways to create efficiencies for our travel advisors so they can focus on what they do best — creating dream vacations for their clients. This site enhancement will provide that.”

Optimized Mega Menu. The website’s customer-centric design stands out with its Mega Menu, a user-friendly navigation tool that is also optimized for SEO. The Mega Menu offers guests a comprehensive view of destinations, activities, and various types of vacations to suit all customers’ dream vacations desires. This intuitive design ensures every interaction is crafted for ease of use so users can find everything they need quickly and efficiently, making the planning process seamless and enjoyable.

Powerful Shopping and Booking Engine. With innovative solutions at its core, the website will continue to offer the cruise promo engine, search engine and booking engine. A cornerstone of the enhanced website is the continuation of Dream Vacations’ cruise search engine, booking engine and promo engine. These state-of-the-art tools have always provided exceptional service and are leveraged by dozens of top companies in the travel industry, ensuring clients receive the best cruise options and deals seamlessly.

SOURCE Dream Vacations

###