Cilantro Taco Grill Unveils New Digital App with Loyalty Program

By: Cilantro Taco Grill | 0 Shares 184 Reads

December 17, 2024 // Franchising.com // CHICAGO, IL – Cilantro Taco Grill has announced their new online ordering app, designed to elevate customer convenience and streamline franchisee operations while enhancing the brand's loyalty program.

“The app is a game-changer for franchisees, offering tools to track customer behavior, drive repeat visits, and foster long-term loyalty. It’s about giving franchise owners the technology to thrive as more and more customers embrace digital solutions for dining,” said Aaron Morfin, CMO of Cilantro Taco Grill.

Key Features of the Cilantro Taco Grill App:

Available at all Corporate and Franchise Cilantro Taco Grill Locations
- Integrated Loyalty Rewards Program: Customers earn points with every purchase, redeemable for free menu items and exclusive offers, incentivizing repeat visits and fostering long-term loyalty.
- More Tailored Customer Experience: Personalized promotions and app-exclusive offers are tailored based on customer preferences, improving engagement and satisfaction.
- Streamlining Operations for Franchisees: A seamless system for order management reduces wait times, simplifies processes, and integrates with existing franchisee operations to boost efficiency and profitability.
- Available on Apple Store and Play Store

“Our mission has always been to change the way people experience Mexican food and culture, and this app is a key step in bringing authentic, high-quality Mexican food to even more customers,” said Temoc, CEO of Cilantro Taco Grill.

Cilantro Taco Grill was founded in 2013 by Temoc Morfin, who was inspired to bring the family’s treasured flavors and recipes to the masses by his father, ‘Don Javi’ Morfin.

Cilantro Taco Grill’s mission extends beyond sharing high-quality, authentic Mexican food; they are shattering barriers by empowering immigrant and Latino communities.

SOURCE Cilantro Taco Grill

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