Crunch Fitness Franchisee CR Fitness Holdings Welcomes Marketing Veteran Rich Merrill as Senior Vice President of Marketing

By: Crunch | 24 Shares 773 Reads

January 03, 2025 // Franchising.com // TAMPA, FL – CR Fitness Holdings LLC proudly announces the appointment of Rich Merrill as its new Senior Vice President of Marketing. Bringing over 20 years of experience in marketing and advertising, Merrill is set to guide strategic initiatives that will drive the company’s continued growth and leadership in the fitness industry.

A Syracuse, NY native, Merrill holds a degree in Marketing from Syracuse University and an MBA in Leadership from Arizona State University. His career spans multiple fitness and retail industries, where he has consistently led high-performing teams, driven innovative campaigns, and achieved exceptional results. Merrill’s deep understanding of consumer behavior and creative strategy will be pivotal in elevating Crunch Fitness’ brand presence and driving impactful marketing initiatives for CR Fitness Holdings.

“Rich’s extensive experience and leadership qualities will be a great asset to the CR Fitness team,” said Kendall Lanese, CMO of CR Fitness Holdings. “Rich’s expertise will be instrumental in advancing innovative marketing strategies and driving growth in both new and existing markets.”

CR Fitness Holdings LLC is led by industry veterans Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who collectively bring over 150 years of expertise in the fitness sector.

Merrill’s appointment reflects CR Fitness Holdings' dedication to strengthening its leadership team to ensure success in delivering exceptional fitness experiences to Crunch Fitness members nationwide.

SOURCE CR Fitness Holdings, LLC.

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