Aroma Joe’s Celebrates BeanAversary with FREE Coffee on January 16th

Aroma Joe’s Celebrates BeanAversary with FREE Coffee on January 16th

7th Annual Celebration of Coffee Farmers and AJ’s Amazing Communities

January 14, 2025 // Franchising.com // Aroma Joe’s, one of the nation’s leading handcrafted beverage franchises, announces their annual BeanAversary celebration on January 16, 2025. Since 2019, Aroma Joe’s made a brand promise to only use Rainforest Alliance Certified beans in their proprietary bean blends. The beans are sustainably grown, ethically sourced, and craft-roasted to deliver rich, smooth, and delicious coffee and espresso beverages.

Aroma Joe’s commemorates its BeanAversary each year by offering a free 16-ounce hot or iced coffee in celebration of its coffee farmers and the amazing communities Aroma Joe’s is proud to serve and support. AJ’s Rewards members enjoy an even bigger perk—one free up to 24 ounce hot or iced coffee.*

In 2021, Aroma Joe's created the Aroma Joe’s® Honduras Coffee Farmers Group - a select group of Honduran coffee farmers that produce and supply coffee to Aroma Joe’s proprietary standards. These farmers receive a $.20/lb. premium for each green coffee pound submitted for processing. (Green coffee is the coffee bean before it is roasted.) In 2023 over $65,000 was given back to these farmers to help improve their standard of living and farming practices. It also helped fund a higher-elevation milling station to decrease the distance farmers have to travel.

From January 15 to January 17, a team of Aroma Joe’s employees will travel to Honduras for their annual visit with the 55 farmers in the Farmers Group. Follow-up interviews will be available when the team returns from Honduras.

"As we continue our rapid growth, we have never lost sight of the importance of our coffee farmers and the amazing communities we are proud to serve and support. We also want to encourage new customers to experience the Aroma Joe’s difference,” said Dave Tucci, Aroma Joe’s President. “The annual visit to our coffee farmers has become one of my favorite experiences as I meet first-hand with the farmers who have become true partners in our dedication to sourcing only the very best beans. Happy BeanAversary!”

About Aroma Joe’s®

Founded in 2000 and headquartered in Scarborough, Maine with 121 locations across Maine, New Hampshire, Massachusetts, Pennsylvania, Florida, Rhode Island, Connecticut and New York. Aroma Joe's is a local destination for handcrafted coffee and espresso drinks, unique infused blends, signature AJs RUSH® Energy Drinks and all-day food offerings served in a friendly and upbeat environment. Aroma Joe's is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community. For more information and for franchising opportunities visit: aromajoes.com.

*While supplies last. Cannot be combined with any other offer. Excludes cold brew and espresso-based drinks. At participating locations only. ©2025 AJ IP Holder, LLC. Aroma Joe's® is a registered trademark of AJ IP Holder, LLC.

SOURCE Aroma Joe’s®

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Media Contact:

Mary Zanor 
617-356-4012
[email protected] 

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