Build-A-Bear Expands Popular 'After Dark' Valentine's Day Collection with Cuddly Cougar Gift Sets

Build-A-Bear Expands Popular 'After Dark' Valentine's Day Collection with Cuddly Cougar Gift Sets

ST. LOUIS, Feb. 3, 2025 // PRNewswire // -- Forget chocolates and flowers—this Valentine's (and Galentine's) Day, Build-A-Bear is turning up the heat with a bold twist on gift-giving. Meet The Cuddly Cougar, featured in four unique gift sets, available exclusively online in the brand's popular "Bear Cave", an 18+ age-gated microsite that launched in 2019. Part of the limited-edition "After Dark" Valentine's Day Collection, The Cuddly Cougar gift sets are the unexpected gift you didn't know you needed—for a significant other, best friend, or Galentine—making this year's celebration anything but tame.

Tapping into the rising "kidulting" trend—where adults embrace nostalgia and playful self-expression—this year's lineup delivers unique, memorable gifting experiences designed with grown-ups in mind.

Each Cuddly Cougar gift set brings a flirty charm, showcasing multiple purrsonalities. Dressed to impress, The Cuddly Cougar is ready to bring the purrfect look to life.

  • Cuddly Cougar Stuffed Animal Signature Faux Fur Coat.  This cute cougar plush looks fierce and fashionable dressed in her black outfit complete with a faux fur leopard print coat.
  • Cuddly Cougar Stuffed Animal Sparkly Pink Sequence. Cuddly Cougar is on the prowl for the nearest dancefloor in this fab stuffed animal gift set! This fierce cougar plush looks extra fashionable dressed in her sparkly pink sequin dress complete with silver heels on her paws.
  • Cuddly Cougar Stuffed Animal 'On the Prowl.'  This fiercely fun cougar plush comes dressed in her own "On the Prowl" tee complete with flared denim jeans, black boots and a black handbag on her paw.
  • Cuddly Cougar Stuffed Animal Romantasy Book Club. Will you let this wildly cute cougar plush join your pack of Romantasy readers? The cougar stuffed animal includes its "Romantasy Book Club" outfit complete with a plush caBEARnet wine and glass set in its paws (because book club is fun even if you don't actually finish the book!).

For an extra-special touch, there is a Record Your Voice sound chip in the plush that allows you to add a custom message, making these plush gift sets truly unforgettable.

The After Dark Collection also features 11 additional Valentine's Day plush gift sets and a variety of exclusive accessories that take gifting to a whole new level. From the fan favorite Lovable Lion decked out in the viral "Zaddy" t-shirt, which has garnered over two million views on Build-A-Bear's social media—to the Jennifur Cat Plush Red Dress Gift Set. Add sweet plush extras like chocolate-covered strawberries, red roses, a kitten heel, and a custom voice message to create a personalized gift as bold, sentimental, or unique as the person receiving it.

The Build-A-Bear After Dark collection is available exclusively online through the brand's 18+ age-gated microsite, which launched in 2019. 

SOURCE Build-A-Bear®

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