16 Handles Announces Fred Frey as VP of Franchise Development

By: 16 Handles | 0 Shares 67 Reads

March 11, 2025 // Franchising.com // New York City, N.Y. – National frozen dessert brand 16 Handles has named Fred Frey as its new VP of Franchise Development.

Most recently, Frey served as Director of Franchise Development at Shipley Do-Nuts, where he played a key role in the company’s largest expansion to date, securing 117 franchise agreements in 2024 alone. Prior to that, he was Franchise Development Manager for iced tea brand HTeaO, leading its expansion into 12 states and adding more than 300 franchise agreements to its pipeline in just over two years. Frey’s expertise in franchise growth is complemented by a decade-long career in banking and finance with Wells Fargo and Merrill Lynch.

“I’m thrilled to be joining 16 Handles at such a pivotal time,” said Frey. “The brand’s modern store design, high-quality product lineup and franchisee support system create an incredible opportunity and I look forward to working with the team.”

“Fred’s track record in franchise development and finance makes him the perfect fit to lead 16 Handles,” said Neil Hershman, CEO of 16 Handles. “His experience in driving expansion and supporting franchisees aligns with our mission to make 16 Handles a go-to destination in communities. We’re excited to have him on board.”

16 Handles menu features 16 different soft serve flavors, over 50 toppings and sauces, as well as a variety of frozen novelties such as cakes, cookie dough and take-home pints.

The frozen dessert brand pushes the boundaries of innovation and flavor, with recent limited-edition monthly launches including flavors like French Fry, Butter Beer, Squid Ink, Dune Spice and Keto Chocolate Brownie, alongside staples like Classic Vanilla, Original Tart, and Made with Nutella.

SOURCE 16 Handles

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