Better Homes and Gardens Real Estate Steinborn & Associates Expands Presence in Southern New Mexico With Strategic Acquisition

By: Better Homes and Gardens Real Estate LLC | 0 Shares 275 Reads

March 25, 2025 // Franchising.com // LAS CRUCES, N.M. – Better Homes and Gardens Real Estate Steinborn & Associates has expanded by merging with TRU South Real Estate. This expansion includes new offices in Ruidoso and Alamogordo. The combined company will operate under the Better Homes and Gardens Real Estate Steinborn & Associates brand, maintaining its long-standing commitment to excellence, service and community.

Founded in 1968 by David Steinborn, Steinborn & Associates has earned a reputation for integrity, expertise and community leadership. Now led by Amy and John Hummer and Zane and Kayla Fikany, the company continues to elevate its standard of service, aligning with like-minded real estate professionals to bring greater value to customers and brokers. Bob Moroney, founder of TRU South Real Estate, will continue with the firm in a sales capacity, further strengthening the company's presence in these key markets.

“For over 55 years, Steinborn & Associates has been synonymous with trust, professionalism, and a dedication to helping customers navigate their real estate journeys,” said Amy Hummer, broker/co-owner and president of Better Homes and Gardens Real Estate Steinborn & Associates. “This expansion is a natural step in our long-term vision to grow our presence in Southern New Mexico while staying true to the values that define us: excellence, service and a commitment to our communities.”

The expansion into Ruidoso and Alamogordo strengthens the firm’s presence in key markets, including luxury and second-home properties in Ruidoso and military relocation services in Alamogordo.

“This partnership enhances our ability to serve customers across a broader region with expanded expertise,” said Zane Fikany, broker/co-owner of Better Homes and Gardens Real Estate Steinborn & Associates. “Both Ruidoso and Alamogordo offer unique market opportunities, and by joining forces with Bob and his team, we are better positioned to provide exceptional service, resources and marketing power to buyers and sellers.”

For Moroney, the partnership represents an opportunity to bring together two teams of skilled and experienced professionals who will benefit from the strength of a well-established brokerage. Brokers from both companies bring a wealth of local knowledge, expertise and relationships that will enhance collective success.

“Steinborn & Associates has a reputation for fostering success, and our team is excited to be part of a firm that values collaboration, professional growth, and a commitment to community,” said Moroney. “This move equips our brokers with advanced tools, marketing platforms and professional development to better serve our customers and accelerate business growth.”

With Las Cruces, Ruidoso, Alamogordo and Santa Teresa serving as key regional hubs, this expansion unites a talented team focused on delivering top-tier real estate services. The brokers joining bring valuable market knowledge and expertise, further elevating the level of service provided to customers. Brokers joining from Tru-South will have access to an extensive suite of industry-leading resources designed to help them build and expand their businesses, including Be Better University®, an award-winning professional development platform, as well as sophisticated marketing tools such as Distinctive Collection by Better Homes and Gardens Real Estate®, the brand’s exclusive luxury marketing program.

SOURCE Better Homes and Gardens Real Estate

###