Racing Duo Shifts into Franchise Mode with Protein Bar & Kitchen

By: Protein Bar & Kitchen | 0 Shares 214 Reads

March 27, 2025 // Franchising.com // Chicago, Ill. - As consumer demand for healthier, high-protein meals continues, Protein Bar & Kitchen is riding the momentum. Jamie Little, a veteran motorsports reporter, and her husband, Cody Selman, a seasoned sales professional, aim to bring three locations to the Indy area. The first location is set to open by Spring of 2026.

“We are thrilled to welcome Jamie and Cody to our franchise family,” said Jeff Drake, CEO and President of Protein Bar & Kitchen. “This dynamic duo has so much love for the Indianapolis area and, with their busy lifestyle, know first-hand the need for convenient and better-for-you options. Our commitment remains steadfast to inspire and delight consumers with innovative, protein-packed offerings that meet the ever-changing demands of health-conscious diners."

Behind the Signed Agreement:

Jamie Little – For more than two decades, Little has been sharing the important stories of NASCAR & IndyCar races from pit road. In 2004, she became the first woman to cover the Indy 500. With more than 20 years of experience in the field, she is considered a trailblazer for women in sports broadcasting and currently covers NASCAR and select IndyCar races on FOX.
Cody Selman – A seasoned business and sales professional, Selman transitioned from medical sales to his first franchise business in 2013. He, along with Little, found success as part of the Jimmy John’s franchise system and went on to open numerous Nothing Bundt Cake locations in the Indianapolis area.
After selling their previous franchise locations, the duo discovered Protein Bar & Kitchen. Enthusiastic about the brand’s healthy, protein-packed menu, they knew it was something they could confidently share with their family, friends and community.

“It is the perfect time to bring Protein Bar & Kitchen to our area,” said Little. “After seeing and tasting the food, we knew this was the right fit for our next venture. It was important to us that the next brand we joined aligned with our personal lifestyle and values, and Protein Bar & Kitchen reflects this with its commitment to healthy, high-protein meals made with quality ingredients.”

SOURCE Protein Bar & Kitchen

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