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Waterloo Turf Kickstarts Q2 with 3 New Franchise Openings

By: Waterloo Turf |  1 Shares     185 Reads

April 22, 2025 // Franchising.com // AUSTIN, TX. – Waterloo Turf has unveiled new franchise openings in Scottsdale, Houston and Fort Worth to welcome Q2.

Waterloo Turf will be servicing the following cities by the end of Q2:

• Scottsdale, AZ - Opening end of May
• Houston, TX - Opening May 5th
• Fort Worth, TX - Opening May 19th
   

“Our franchise opportunity has been met with enthusiasm due to a crucial need for synthetic grass in areas where water conservation is key,” said Tim Lovett, Co-Owner and CEO of Waterloo Turf. “We have brought on franchise partners in Arizona and Texas to provide locals with lush, green lawns that use minimal water.”

All three locations will be franchisee operated and owned. 

James Cira, Waterloo Turf of Scottsdale, AZ

James Cira brings 15 years of sales leadership experience to the table with his new foray into franchising with Waterloo Turf. “Having 15 years of sales leadership under my belt, I've seen the powerful results when successful processes are put in place,” Cira said. 

Rick Breeding, Waterloo Turf of Houston, TX

Rick Breeding, a Navy veteran and the former VP of Operations at a manufacturing company, joined Waterloo Turf to get his hands dirty and build something of his own.

“The process and onboarding with Waterloo Turf as a franchisee is great,” Breeding said. “I don’t feel lost or like I am alone out there trying to figure things out. It makes me feel confident with my support from the group that I can achieve my goals.”

Colter Castleman, Waterloo Turf of Fort Worth, TX

Colter Castleman, a former D1 baseball player, embodies the Waterloo Turf “team leader” values and will use his previous experiences to serve him in his new business.

“From my first conversation with Tim [Lovett] until the moment that I signed, it was really laid back and personable. One of my main criteria was aligning with leadership and their vision,” Castleman said. “It feels like I am a true partner.”

SOURCE Waterloo Turf

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