Seniors Helping Seniors® In-Home Care Services Expands to Caldwell, Idaho

By: Seniors Helping Seniors | 1 Shares 77 Reads

May 20, 2025 // Franchising.com // BOISE, ID – Seniors Helping Seniors® in-home care services is building a workforce of talented caregivers who create meaningful relationships with their senior care clients. Now, local resident Nathan Peterson has opened a new location to serve the Blackfoot, Caldwell, Fruitland, Idaho Falls, Middleton, Mountain Home, Nampa, Pocatello, Rexburg, Twin Falls and surrounding communities.

After two decades in the corporate world and multiple relocations across the country, Nathan Peterson found his true calling in caregiving following a life-altering event in 2018. His brother’s sudden accident, which resulted in quadriplegia, prompted Peterson and his family to move to Idaho to provide hands-on support. Over the years, that caregiving role expanded—first with his father’s declining health and later as his in-laws struggled to find care in a rural area during a serious medical crisis. These deeply personal experiences inspired Peterson to reimagine his career and seek work that aligned with his values and desire to make a meaningful impact.

When a return-to-office mandate threatened yet another uprooting of his family, Peterson made the decision to pursue a path with purpose. He discovered Seniors Helping Seniors®, a business that immediately resonated with him. The concept of connecting active, compassionate seniors with older adults who need support struck a personal chord, as he saw firsthand how such services could have transformed his family’s caregiving journey.

“I want my kids to see what it looks like to build something that matters,” said Peterson. “This business is more than just a job—it’s a chance to serve others, create opportunity, and help families like mine find peace of mind and support when they need it most.”

The demand for in-home care for mature populations continues to grow, with the U.S. Department of Health and Human Services reporting that nearly 70% of retirees will require some form of long-term care. Seniors Helping Seniors® services is expanding in Idaho with its unique care services and approach to caregiver-client matching. This new location in Caldwell will mark the second in the state and will focus on serving the communities within the Caldwell area..

SOURCE Seniors Helping Seniors®

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