The Dog Stop Set to Enter Massachusetts for the First Time

December 03, 2025 // Franchising.com // BOSTON, Mass.– The Dog Stop is announcing plans to enter the Greater Boston area, marking their first step into Massachusetts. The brand has signed a new multi-unit development agreement to open two locations in the area over the next three years, furthering its mission to bring pet care to more communities.

The new development will be led by local entrepreneur Jeff Green, who brings a diverse professional background spanning athletics and artificial intelligence. After decades in the technology sector working with organizations such as DDN, Oracle, and ExaGrid, he decided to pursue a venture that would allow him to make a more personal and meaningful impact on his community. A husband and father of two teenagers, he wanted to build something that would reflect his family’s values, connect them through shared work, and one day serve as a legacy for his children.

“This next chapter is about purpose,” said Green. “I’ve spent years in tech, but I wanted to create something meaningful that helps the community and teaches my kids what it means to work hard and give back. The Dog Stop represents our family, our lifestyle, and our love for dogs.”

A lifelong dog lover and owner of two rescue pups, Ava and Iris, Green was drawn to The Dog Stop’s nationwide partnership with Fear Free®, an initiative providing training and resources to  prevent and reduce fear, anxiety, and stress for pets worldwide. He views the brand’s approach as a way to promote the kind of care and respect all animals deserve. Beyond pet care, the new Boston-area locations will also focus on creating job opportunities for local residents, especially young people looking to gain work experience in a positive, community-oriented environment.

“Jeff’s leadership, vision, and compassion perfectly align with our mission at The Dog Stop,” said Jesse Coslov, CEO and Co-Founder of The Dog Stop. “He brings an authentic, family-oriented mindset that will make an incredible impact in the Boston market. We’re proud to welcome him to our growing family of franchise partners as we enter Massachusetts for the first time.”

SOURCE The Dog Stop

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