Wetzel’s Pretzels Rolls Debuts First Walmart South Carolina Bakery

January 20, 2026 // Franchising.com // SUMMERVILLE, S.C. – Wetzel’s Pretzels (Wetzel’s) is opening its first brick-and-mortar location in the state of South Carolina. The brand has joined forces with Walmart, the world’s largest retailer, to continue its development in untapped markets. 

The new store signifies Wetzel’s Pretzels continued expansion into high-traffic retail environments, including prime Walmart locations. Guests can now expect more flavor in the community with its craveable snacks and refreshing drinks, a perfect pairing for any shopping trip. Husband and Wife, as well as first-time Wetzel’s operators, Mathieu and Hannah Rajaonah, will be spearheading the opening. The pair brings entrepreneurial experience from owning a franchise business in Arizona prior to relocating to the Charleston metro area in 2025. They were first introduced to a Wetzel’s Pretzels back in Arizona and were set on bringing handheld happiness to South Carolina. The Rajaonahs will continue to grow the brand’s footprint with another Wetzel’s opening in 2027.

“When looking for our next business venture, Wetzel’s Pretzels offered the balance of operational simplicity and growth potential we were looking for,” said Mathieu Rajaonah. “The opening is just the beginning, and we’re delighted to continue growing with the brand through its innovative franchise offering.”

The Summerville Walmart location showcases the flexibility of the Wetzel’s concept, offering a buildout design that is adaptable to the retailer’s footprint. As the brand continues expanding in non-traditional spaces, its store-within-a-store model proves ideal for integration into Walmart locations, with further growth planned across the nation.

“We’re thrilled to open the first brick-and-mortar Wetzel’s in South Carolina and have both Mathieu and Hannah leading the way to handheld happiness in Summerville,” said Jon Fischer, Head of Development at Wetzel’s Pretzels. “As we continue to grow into new markets, we look forward to sharing our iconic flavors with the local community. We’re confident the Summerville bakery will be a hit with shoppers looking for a fresh, fast, and fun snack experience.”

SOURCE Wetzel’s Pretzels

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