Wetzel’s Pretzels Introduces Berry Sweet Bitz made with Nutella®, Watermelon Strawberry Lemonade With Mango Boba

February 02, 2026 // Franchising.com // PASADENA, Calif. – Snack icon Wetzel’s Pretzels is celebrating the month of love and introducing two new limited-time menu items with the debut of Berry Sweet Bitz made with Nutella® and Watermelon Strawberry Lemonade with Mango Boba, available at participating locations from Feb. 2 through May 31.

Berry Sweet Bitz features Wetzel’s fresh-baked, bite-sized pretzels, served warm and drizzled with Nutella® and strawberry sauce. The combination delivers a sweet take on a familiar favorite, blending delicious cocoa-hazelnut flavor with a bright berry finish.

The Watermelon Strawberry Lemonade with Mango Boba brings a tropical, refreshing addition to the menu. It combines fruity flavors with classic lemonade and mango boba for added texture, creating a fun sip for the season.

“These new items bring a sweeter side to our menu while still staying true to what guests love about Wetzel’s,” said Sarah Curtis, Head of Marketing at Wetzel’s Pretzels. “​​They’re perfect for sharing — or enjoying solo — as a sweet treat throughout the season.”

To celebrate this seasonal launch, Wetzel’s Rewards members can get $1 off the Berry Sweet Bitz in honor of World Nutella® Day, Feb. 2–5, by using the code BERRYSWEET in the Wetzel’s mobile app.

Building on the success of limited-time favorites like Apple Cinnamon Bitz and Frozen Hot Chocolate, Wetzel’s Pretzels continues to refresh its menu with new twists for guests to enjoy year-round.

SOURCE Wetzel’s Pretzels

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