Johnny Rockets Celebrates Timeless Taste with All-New Hostess® Cupcake Shake

February 03, 2026 // Franchising.com // LOS ANGELES -- Johnny Rockets is kicking off the new year with a limited-time shake as a nod to classic flavors and timeless taste, the Hostess® Cupcake Shake. In collaboration with Hostess® as well as The Dairy Alliance and Blue Bunny, Johnny Rockets is the first chain to debut the iconic Hostess Cupcake in a shake nationally.

Available now through April 30, the Hostess Cupcake Shake combines the beloved flavors of Hostess Cupcakes with an over-the-top creation. Made with creamy chocolate ice cream, a rich swirl of chocolate syrup, topped with real whipped cream, and finished with a signature Hostess Cupcake on top, the new celebratory shake is sure to satisfy chocolate lovers everywhere.

“For 40 years, our fans have known and loved us for our iconic, hand-spun shakes made with real ice cream,” said Jenn Johnston, Chief Marketing Officer at FAT Brands. “Our new Hostess Cupcake Shake in partnership with the Hostess brand delivers on this commitment with the perfect blend of fun and timeless flavor.”

“Consumers associate the Hostess brand with bringing moments of joy and we are excited to deliver even more of those moments through our partnership with Johnny Rockets,” said Lee Lust, Senior Director, Marketing, The J.M. Smucker Co. “The new Hostess Cupcake shake pairs our iconic taste with the classic style that makes Johnny Rockets so unique, and the result is an unforgettably fun treat we know fans will love.”

SOURCE FAT Brands

###