Chili's® Turns Its Margarita of The Month Fandom into an Official Club

DALLAS, Feb. 11, 2026 // PRNewswire // -- Just in time for National Margarita Day on Feb. 22, Chili's® Grill & Bar is turning its wildly popular Margarita of the Month program into an official club inspired by super fans. The Margarita of the Month Club builds on Chili's margarita expertise, fueled by a fandom that helped the brand sell nearly 30 million margaritas in 2025.

"The Margarita of the Month Club was born when we saw a group of diehards who come in every month to try each new marg," said George Felix, Chili's Chief Marketing Officer. "We decided to give them an official way to show off their fandom complete with merch and a way to keep track of each of the margs they've tried. This isn't an exclusive club – all are welcome!"

The Chili's Margarita of the Month program offers a different culturally or seasonally inspired margarita each month for just $6. With the Margarita of the Month Club, guests 21 or older can join for free, track their monthly margaritas, and buy merch that allows them to wear their obsession all year long.

To celebrate the launch, Chili's is dropping a line of collectible merch – available to everyone – that comes to life in a group of uniquely Chili's short films, putting the brand's famous red booths in high fashion settings to show off the line's yacht-club aesthetic. The collection includes:

• Cabana Shirt – Green or Pink ($45): A nautical-inspired thick, short-sleeve button-up with color blocking and Margarita of the Month Club graphics, perfect for keeping you cool while sipping margs at Chili's.
• Crewneck ($60): A cozy crewneck for cool nights, late dinners, and nights when there's nowhere to be tomorrow, featuring margarita embroidery on the front and club graphics on the back.
• Polo Shirt – Pink & Green or Yellow & Blue ($45): A throwback collared polo with sporty striping and a relaxed fit, blending beach club style with Chili's margarita pride from daytime hangs to happy hour.
• Snapback Athletic Hat – Green or Pink ($30): This classic snapback features playful printing and 100% nylon fabric offering a lightweight, durable and wrinkle-resistant hat.
• Salt Brim Snapback Hat ($30): This chino twill rope snapback cap is tastefully finished with Margarita of the Month Club graphics that aren't just a status symbol, but a way of life.
• Crescent Bag ($25): A lightweight, hands-free essential for life at the Chili's Margarita of the Month Club. With just enough room for a swizzle stick souvenir or a few chips for later, this nylon, crescent-shaped bag is 12" long x 5.5" high with a 3.5" depth.
• Plastic Keychain ($5): This motel-style keychain featuring Margarita of the Month Club messaging always points you in the right direction.
• Club Field Book (Free with every order): A collectible passport-style booklet to track each Margarita of the Month, perfect for devoted members who like their journey and loyalty documented.

The festivities continue in-restaurant for all guests (21+) with must-have margarita specials (at participating locations) for National Margarita Day on February 22:

• $5 Tequila Classic: A new classic marg, this crowd pleaser is made with Cuervo® Tradicional Blanco, triple sec, Chili's house-made sour, and garnished with a lime wedge.
• $6 StrawEddy Margarita of the Month: This returning favorite is made of Lunazul Blanco® Tequila, Deep Eddy® Lemon Vodka, strawberry puree and house-made sour and is available all February at participating locations.
• $7 PATRÓN® Frozen Marg: This refreshing premium frozen margarita combines PATRÓN Silver Tequila, triple sec, lime juice and agave.

Margarita enthusiasts can join the Margarita of the Month Club and shop the merch collection starting Feb. 11 at 10 a.m. ET (no alcohol purchase necessary to join). Must be 21+ to enjoy alcoholic beverages.

SOURCE Chili's Grill & Bar

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