Assisted Living Locators Launches Howard County, MD Location

February 17, 2026 // Franchising.com // COLUMBIA, MD – Assisted Living Locators announces the launch of its Howard County, MD location, led by Senior Living Advisor Shannon Ross. Formerly serving the Greater Laurel territory, Ross has expanded her business to focus exclusively on Howard County, including Columbia and Ellicott City, marking the official launch of her new business serving the community.

Assisted Living Locators of Howard County provides personalized, no-cost senior placement and referral services to families seeking independent living, assisted living, memory care and in-home care solutions.

A resident of Columbia, Ross brings more than 15 years of experience in senior-level human resources and organizational leadership to her role as franchise owner. Her professional background includes serving as Director of Talent Experience at The Arc Central Chesapeake Region, where she focused on fostering inclusive workplace cultures and supporting individuals and families through complex life transitions.

“With the growth of Howard County and the increasing need for trusted senior care guidance, I saw an opportunity to expand my services and better support families in Columbia, Ellicott City and surrounding communities,” said Ross. “This work is deeply personal to me. Families deserve a knowledgeable advocate who will listen carefully, understand their needs and help them make confident, informed decisions.”

Assisted Living Locators of Howard County offers:

• One-on-one consultations to assess care needs, budget considerations and lifestyle preferences.
• Customized recommendations for independent living, assisted living, memory care and in-home care providers.
• Assistance coordinating tours and evaluating communities based on quality, safety and amenities.
• Guidance navigating financial options and long-term care planning.
• Emergency placement support when urgent care decisions are required.
• Continued follow-up to ensure families feel supported throughout the transition process.

Services are provided at no cost to families.

“Shannon’s expansion into Howard County reflects both her commitment to serving local families and the growing demand for personalized senior care guidance,” said Felicia Sanders, Brand Leader/President of Assisted Living Locators. “Her leadership experience and heart for service make her an invaluable resource to this community.”

SOURCE Assisted Living Locators

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