Wetzel’s Pretzels Debuts First Walmart Location in Tennessee

February 18, 2026 // Franchising.com // CLARKSVILLE, Tenn. – Wetzel’s Pretzels (Wetzel’s) is opening its first Walmart location in the state of Tennessee, located in Clarksville. Wetzel’s continues its partnership with the world’s largest retailer to grow in untapped markets across the country. 

The new store location signifies Wetzel’s Pretzels continued expansion into high-traffic retail environments, including prime Walmart locations. Guests can expect even more flavor to the public with its craveable snacks and refreshing drinks, a perfect pairing for any shopping trip. First-time Wetzel’s operator, Adam Kessler, will be spearheading the opening. Kessler is a veteran who served in the army for 23 years. After retiring two years ago, he decided to start his entrepreneurial journey by bringing a business to his local community. He plans to offer military discounts for veterans and hopes to grow the brand’s footprint in Tennessee.

“Opening my first Wetzel’s location is a significant step for me, and I am thankful for the support I’ve received along the way,” said Kessler. “Bringing the first Walmart Wetzel’s to Tennessee means a lot to me, and I look forward to sharing Wetzel’s mouthwatering pretzels and treats with the people of Clarksville, and I hope that it becomes a favorite stop for shoppers.”

The Clarksville Walmart location showcases the flexibility of the Wetzel’s concept, offering a buildout design that is adaptable to the retailer’s footprint. 

“We’re looking forward to opening the brand’s first Walmart store in Tennessee with the support of Adam to lead the way to bring handheld happiness to Clarksville,” said Jon Fischer, Head of Development at Wetzel’s Pretzels. “Our ongoing expansion into Walmart locations highlights the flexibility of our concept, allowing us to reach even more communities nationwide. We’re confident the Clarksville bakery will be a hit with shoppers looking for a fresh, fast, and fun snack experience.”

SOURCE Wetzel’s Pretzels

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