Hand & Stone Massage and Facial Spa Strengthens Franchise Development Team to Support Continued National Growth

New Appointments Reflect Brand’s Investment in Expansion and Commitment to Female Leadership

March 02, 2026 // Franchising.com // TREVOSE, Pa. – Hand & Stone Massage and Facial Spa (Hand & Stone), the fastest-growing spa franchise in North America and a 600-plus-unit accessible luxury wellness brand, today announced the expansion of its franchise development team with the appointment of Kristie Kalinowski as Vice President of Franchise Development, Corissa Miller as Franchise Development Manager, Tristin Kresak as Franchise Development Marketing Manager and the promotion of Samantha Tacca, CFE to Director of Franchise Development.

The announcement also highlights the significant role women play across Hand & Stone’s corporate and franchise leadership teams. With strong female representation driving growth, marketing and development initiatives, the brand continues to reinforce its commitment to advancing women within the wellness and franchising industries.

These strategic hires and promotion underscore Hand & Stone’s focus on scaling its franchise development efforts and supporting the brand’s next phase of national growth. The strengthened team will play a key role in driving candidate engagement and expanding the brand’s footprint in established and emerging markets.

“As demand for accessible wellness continues to rise, we are intentionally expanding our development resources to identify high-quality franchise partners and support sustainable growth in both existing and new markets,” said Hand & Stone Chief Development Officer Matt Stanton. “During Women’s History Month, it’s especially meaningful to recognize the strong female leadership within our organization that continues to drive our expansion. Investing in experienced franchise development and marketing talent ensures we continue to build a strong pipeline and position Hand & Stone for long-term success.”

Kalinowski brings extensive franchise development experience to Hand & Stone. As Vice President of Franchise Development, she will oversee franchise sales strategy and candidate recruitment. Most recently, she served as Senior Franchise Sales Director at Primrose Schools. Kalinowski previously held franchise development roles at Sylvan Learning and brings additional experience in sales and operations from positions at Laureate Online Education and Burger King Corporation.

As Hand & Stone’s Franchise Development Manager, Miller will support inbound franchise leads, strengthen broker relationships, coordinate the discovery process and help advance qualified candidates through the development pipeline as the brand continues its strategic expansion. Most recently, she served as a Lead Qualification Specialist at A&W Restaurants, where she partnered with development teams to identify qualified candidates and guide them through the discovery process and territory expansion efforts.

Kresak joins the team as Franchise Development Marketing Manager, where she will support franchise lead generation and candidate engagement through strategic marketing initiatives. She brings experience in digital marketing, content strategy and paid media execution, most recently serving as a strategist with Wild Coffee Marketing.

Tacca, who has been with Hand & Stone for five years, has been promoted to Director of Franchise Development and serves as a member of the brand’s franchise leadership team. In her new role, she will help lead franchise business development, strengthen broker and partner relationships and support strategic growth initiatives across the system. Leveraging her deep knowledge of the brand and the franchise industry, she will continue guiding prospective franchisees from initial engagement through the development process while ensuring alignment with Hand & Stone’s expansion goals.

As a national spa franchise leader with a presence in 38 states, Hand & Stone is looking to expand nationwide in all major metro areas.

For more information on Hand & Stone franchise opportunities, please visit handandstone.com/franchise.

About Hand & Stone Massage and Facial Spa

Hand & Stone is a more than 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable, and convenient manner. Launched in 2004, Hand & Stone now has locations across 38 states and Canada. Each spa features best-in-class massage and skincare treatment. Available for women, men and teens, a wide range of services are tailored to each individual's needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica, IMAGE Skincare and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the massage and spa services category by Entrepreneur Magazine in 2026, 2023, 2021 and 2020 and was ranked No. 8 on Forbes' Best Franchises to Buy list in the high investment category.

SOURCE Hand & Stone

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