la Madeleine Launches All-Day Brunch with New Artisan Menu Items, Upgraded Classics and $5 Mimosas

March 05, 2026 // Franchising.com // DALLAS – Starting March 4, la Madeleine is debuting a revamped all-day brunch menu designed for lingering lunches, afternoon indulgences and early-evening apéritifs. With delectable sandwiches, elevated café-style French toasts and $5 mimosas available every day during regular operating hours, the lineup sets a new standard for quality and craft at the café.

While traditional concepts turn off the griddle by mid-afternoon, la Madeleine is leaning into true French-inspired café culture — both l'apéritif, the pre-dinner tradition of enjoying a sparkling drink centered around conversation and connection, and le goûter, the afternoon sweet snack ritual enjoyed around 4 p.m.

“At la Madeleine, we want guests to feel like they can come in and be able to satisfy a craving,” said John Dillon, CEO and president of la Madeleine. “Every item on this menu was built around quality you can taste: richer flavors, better ingredients and dishes that feel special. Whether someone is stopping in for a late breakfast or winding down their day with a mimosa and our upgraded French toasts, we want that moment to feel worth it.”

At the heart of the updated menu is an expanded French toast collection — now made with thicker, fluffier slices for a richer, more indulgent bite — alongside a new line of artisan sandwiches crafted with hand-carved meats:

• Crème Brûlée French Toast (NEW!) — Golden French toast stacked with a layer of rich crème brûlée piped in between for a caramelized bite, finished with whipped topping and maple syrup.
• The Frenchie (NEW!) — A croissant prepared French toast-style, layered with crème anglaise and mascarpone, topped with blackberry jam, fresh berries and an almond crumble.
• Hot Honey Ham & Fromage (NEW!) — Hand-carved ham and four melted cheeses pressed in a buttery panini, finished with a drizzle of hot honey for a subtle kick.
• Café Club (NEW!)  — Toasted bread stacked with hand-carved turkey, crispy bacon, lettuce, tomato, mayo and avocado.
• Classic French Toast — Two slices of thicker, fluffier French toast dusted with powdered sugar, topped with a pat of butter and served with warm maple syrup for an upgraded take on a timeless favorite.
• Classic French Toast with Fresh Berry Trio — The improved classic topped with fresh strawberries, blueberries and raspberries, finished with silky whipped topping.

Spanning sweet and savory — and best enjoyed with a $5 mimosa in hand to further embrace the spirit of connections and celebrations — the café-bakery brand is creating new occasions where there is always time for something sweet, something sparkling, and a reason to gather for guests.

The All-Day Brunch Menu is available at participating locations beginning March 4. 

SOURCE la Madeleine

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