Aroma Joe’s Celebrates the 13th Anniversary of Its Signature AJ’s RUSH® Energy Drink with 12 Days of Promotions and Giveaways

Limited-time deals, rewards bonuses, and merchandise giveaways highlight the countdown celebration for fans of AJ’s RUSH®

March 17, 2026 // Franchising.com // WHAT: Aroma Joe’s, one of the nation’s leading handcrafted beverage franchises, is celebrating the 13th anniversary of its signature AJ’s RUSH® Energy Drink with 12 days of special promotions, rewards offers, and merchandise giveaways.

Running March 20 through March 31, the celebration invites customers to enjoy limited-time deals on their favorite RUSH® drinks while participating in exclusive contests and giveaways both in-store and on social media. The promotion also rewards AJ’s Rewards members with bonus points and special pricing throughout the celebration.

On April 1, the official anniversary date, customers can celebrate with a special: four 24 oz. Secret Menu AJ’s Rush® Energy Drinks for just $13.

The 12-day RUSH® anniversary celebration includes:

• March 20: RUSH® sticker sheet giveaway for the first 50 customers in-store
• March 21: 13x points with purchase of any RUSH® drink (accessible to AJ’s Rewards members)
• March 22: Purchase a 32 oz. RUSH® and be entered to win a $130 AJ’s Rewards gift card
• March 23: BOGO 24 oz. RUSH® (accessible to AJ’s Rewards members)
• March 24: Merch giveaway – AJ’s sweatshirt (social media contest)
• March 25: $3 Green Alien RUSH® (32 oz.) from 12 p.m.–6 p.m. (accessible to AJ’s Rewards)
• March 26: BOGO 32 oz. RUSH® (accessible to AJ’s Rewards members)
• March 27: Purchase a 32 oz. RUSH® and be entered to win a $130 AJ’s Rewards gift card
• March 28: Merch giveaway contest – tote bag and charm (social media)
• March 29: 13x points with purchase of any RUSH® drink (accessible to AJ’s Rewards members)
• March 30: $5 32 oz. RUSH® drink from 12 p.m.–6 p.m. (accessible to AJ’s Rewards members)
• March 31: Merch giveaway contest – custom RUSH® bar (social media)

AJ’s RUSH® Energy Drinks are one of Aroma Joe’s most popular offerings, known for their bold flavors and customizable options. The anniversary celebration encourages longtime fans and new customers alike to experience the brand’s signature beverage while taking advantage of special promotions and rewards.

WHEN: March 20–April 1, 2026

During normal store hours (specific promotions noted above, while supplies last)

WHERE: Participating Aroma Joe’s locations across Maine, New Hampshire, Massachusetts, Connecticut, Pennsylvania, Rhode Island, New York, and Florida.

Full list of locations: aromajoes.com/locations

About Aroma Joe’s®

Founded in 2000 and headquartered in South Portland, Maine with 134 locations across Maine, New Hampshire, Massachusetts, Pennsylvania, Florida, Rhode Island, Connecticut and New York. Aroma Joe's is a local destination for handcrafted coffee and espresso drinks, unique infused blends, signature AJs RUSH® Energy Drinks and all-day food offerings served in a friendly and upbeat environment. Aroma Joe's is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community. For more information and for franchising opportunities visit: aromajoes.com.

SOURCE Aroma Joe’s®

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Media Contact:

Mary Zanor
(617) 488-2893
[email protected]