The Spice & Tea Exchange® Announces Seven New Development Deals Across Oklahoma and Virginia

March 19, 2026 // Franchising.com // ST. AUGUSTINE, FL – The Spice & Tea Exchange® announced the signing of seven new development deals across Oklahoma and Virginia, including two separate three-unit agreements in Virginia. 

The newly signed agreements include:

• One development deal in Guthrie, OK
• Two, three-unit development deals in VA:
  
  • Fredericksburg, Charlottesville, and Roanoke
  • Lexington

These deals build upon the brand’s existing footprint in Sulphur, Oklahoma, and Richmond and Williamsburg, Virginia markets that have demonstrated strong consumer demand for The Spice & Tea Exchange®’s experiential retail model.

The signing of two separate three-unit agreements in Virginia emphasizes growing franchisee confidence in the brand and the state’s viability as a high-performing market.

“Multi-unit development is a powerful indicator of brand strength. When franchise owners commit to developing multiple territories, it reflects confidence in our model, the performance of existing locations, and the long-term opportunity within the market,” said Amy Freeman, Founder & CEO of The Spice & Tea Exchange®. “Virginia has already embraced our concept, and we see tremendous runway for continued growth.”

With current locations in Richmond and Williamsburg serving as established anchors in the state, the new agreements will expand the brand’s reach into historic downtown districts, university communities, and tourism-driven markets; all areas that align well with the brand’s discovery-driven retail experience.

The Spice & Tea Exchange® continues to prioritize strategic growth within states where the brand has already built awareness and operational success. This approach allows the company to leverage existing brand recognition, regional customer loyalty, and operational infrastructure to support new franchisees.

In Oklahoma, the new Guthrie development agreement strengthens the brand’s presence following the success of its Sulphur location, signaling continued opportunity across the state.

Each new store will feature the brand’s signature interactive format, offering more than 85 handcrafted spice blends, over 140 loose-leaf teas, gourmet salts, sugars, and curated culinary gifts. Designed to engage the senses, the concept encourages guests to explore global flavors, elevate home cooking, and create meaningful connections through shared meals and rituals.

SOURCE The Spice & Tea Exchange®

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