Wetzel’s Pretzels Twists into Gilroy Premium Outlets

March 24, 2026 // Franchising.com // GILROY, CA. – Wetzel’s Pretzels (Wetzel’s) is opening a new bakery at one of California’s top retail destinations, Gilroy Premium Outlets, as the brand continues to bring its signature treats to Santa Clara County.

Located at Gilroy’s premium outdoor shopping and entertainment center, renowned for its premier dining and retail offerings, the new Wetzel’s Pretzels will add even more flavor with its craveable snacks and refreshing line of signature drinks. This new location is the result of the brand’s expansion into high-traffic environments, bringing both the local community and guests to Gilroy a perfect indulgence as they shop throughout the mall. Harout and Varuzh Abgaryan, seasoned Wetzel’s franchisee and father-and- son duo, will be spearheading this location.

“Opening my fifth location and first mall bakery at Gilroy Premium Outlets is a pivotal moment for my career, especially having my father alongside as he continues his own expansion with the brand,” said Harout Abgaryan. “I’m looking forward to experiencing the liveliness of the outlet mall and offering residents, visitors, and staff our freshly baked pretzels. I’m proud to represent the next generation of franchise owners who are passionate about both the product and the guest experience.”

Harout has been a longtime fan of Wetzel’s Pretzels, dating back to high school when he joined the family business and worked at a local location. In 2024, he began operating his first location at Stanford University in Tresidder Memorial Union, along with three locations inside the football stadium. Varuzh, meanwhile, has been part of the Wetzel’s brand for nearly two decades and currently operates fourteen stores across Southern and Northern California. After moving to the United States, he began his entrepreneurial journey by opening a medical equipment business and a pharmacy before discovering the opportunity to become a Wetzel’s operator. Together, Harout and Varuzh plan to grow with the brand, including expanding beyond California with new locations in additional states.

“We are thrilled for Harout and Varuzh to lead their growth with the brand and expand our presence in California,” said Jon Fischer, Head of Development at Wetzel’s Pretzels. “Opening in the Gilroy Premium Outlets highlights the resilience and vibrancy of our brand. We’re confident that this location in the shopping outlet will be a major hit for guests looking for a fresh, fast, and fun snack experience.”

SOURCE Wetzel’s Pretzels

###