Proforma Hosts Record-Breaking 2026 Million Dollar Club Celebration

April 02, 2026 // Franchising.com // TAMPA, Fla. — Proforma celebrated another year of attendance at its Million Dollar Club (MDC) Celebration at the Atlantis Resort in The Bahamas. Approximately 450 attendees, including Distributor Owners, Supplier Partners, Support Center Team Members, and guests, gathered to honor distributors.

“MDC is a cherished Proforma tradition that brings our Network together to recognize the outstanding achievements of Distributor Owners and take part in conversations that propel the industry forward,” said Vera Muzzillo, CEO of Proforma. “We were thrilled to welcome Safeguard as guests to this year's event and invite them to see what makes this time-honored celebration so special.”

The event kicked off with a Welcome Reception that greeted attendees on the property's scenic Dig Deck with the sweeping backdrop of Paradise Lagoon. Networking opportunities continued throughout the weekend over the Supplier Partner breakfast, technology sessions, and exciting excursions, including a Jeep tour of Nassau, a catamaran snorkeling excursion, a historical sites and tastes tour, and supplier poolside hospitality sessions.

“This weekend was thoughtfully designed to foster meaningful connections between our Distributor Owners, Sales Professionals, Supplier Partners, and Support Center Team Members,” said Michelle Dalton, Proforma’s Senior Vice President of Owner and Supplier Success. “We consistently hear how much Distributor Owners and Sales Professionals value the opportunity to connect with our suppliers, whose ongoing support continues to elevate the MDC experience year after year.”

A highlight of the weekend’s agenda was a Technology Celebration hosted by Proforma Support Center Team Members, during which Brian Carothers, Chief Information Officer, and Brian Roney, Chief Revenue Officer, shared updates for the coming year. CEO Vera Muzzillo led a Q&A session, giving attendees the floor to ask questions and share how they’ve grown their businesses with the support of Proforma’s technology. This session provided participants with a firsthand look at technology developments in the print and promotional products industry.

“MDC is a unique opportunity for the Proforma Network to celebrate achievements from the past year, learn about what’s next, and strengthen the genuine connections and relationships that make the Proforma Family so special,” said Dave Rappe, Distributor Owner of The Promo Agency and Vice President of the Owner Advisory Council. “It’s been a pleasure having the Safeguard team here for a preview of the MDC experience. I look forward to welcoming back the outstanding distributors I’ve met as they return next year to be inducted as MDC members.”

The highlight of the celebration, the annual awards ceremony, honored the accomplishments of Distributor Owners, with returning members welcoming new and next-level Members into the Million Dollar Club. The ceremony included remarks from long-time Proforma distributor Suzette Albrecht, CEO of Proforma Albrecht & Co, who has been a leading voice within the Proforma Community for more than 25 years.

SOURCE Proforma

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