Shoot 360 Announces Leadership Realignment Led by Jamie Eslinger's Appointment to COO

VANCOUVER, Wash., April 2, 2026 // PRNewswire // -- Shoot 360 announced that Jamie Eslinger has been appointed Chief Operating Officer as part of a leadership realignment.

Eslinger previously served as the brand's Chief Marketing Officer and has more than 20 years of experience leading marketing strategy and brand growth for franchise and fitness brands. She has held senior brand and franchise leadership roles with companies including Baskin-Robbins, Crunch Fitness, Massage Envy, and The Little Gym, and was recognized by Entrepreneur as a top Franchise CMO Game Changer. In her role at Shoot 360, Eslinger has contributed to growth and market positioning through franchising and brand-building efforts.

"Jamie has already made a major impact on this business, and I'm excited to see her step into this role," said Craig Moody, Founder and President of Shoot 360. "As we grow, it is critical that we stay aligned around the work that creates measurable value for franchisees and helps them succeed in the long term."

In addition to Eslinger's role, other appointments include:

• Scott Butcher has been appointed Vice President of Finance, where he will oversee the company's day-to-day financial operations and assist in strengthening the leadership team. Butcher previously served as a senior finance manager at Starbucks before joining Shoot 360 last year.
• Ashley Law has been appointed Director of Marketing and will lead marketing initiatives across the brand. Prior to joining Shoot 360 in 2025, Law served as the Social Strategy Manager for Streamline Brands.
• Vanessa Vossler has joined Shoot 360 as Global Sales Director, where she will lead all sales, training, and learning management systems. Vossler is a franchise and fitness industry veteran, previously serving as the National Director of Learning and Development for Orangetheory Fitness. Her addition to Shoot 360 will help build a stronger sales system and support franchisees across the network.

"Shoot 360 has a special opportunity in front of it, and I'm excited to help lead this next chapter," said Eslinger. "What matters most is building the right support, the right alignment, and the right infrastructure so our franchisees can grow strong businesses, while the brand keeps gaining strength across the world."

SOURCE Shoot 360

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