FACE FOUNDRIÉ Builds Momentum in the Mid-Atlantic with DMV Expansion Push

April 09, 2026 // Franchising.com // MINNEAPOLIS, MN. – FACE FOUNDRIÉ is setting its sights on significant growth across the Greater DMV (D.C., Maryland, Virginia) region. The brand recently signed its first deal for Columbia, MD at the end of 2025, which is projected to open in Q4 of 2026 as well as a new one-unit agreement for Washington, D.C.

“The DMV is such an exciting market for us, with so much opportunity ahead,” said Michele Henry, Founder and CEO of FACE FOUNDRIEÌ. “It's a vibrant, high-energy region where people truly value self-care. With its dense population, strong household incomes and dynamic retail corridors, it's a natural fit for our approachable, membership-based facial bar model.”

FACE FOUNDRIÉ was founded in 2019 by Michele Henry after she struggled to find skincare treatments that addressed the changes in her skin caused by motherhood, aging, and life’s demands. She created a modern alternative that delivers results without taking hours out of clients’ busy lives, built around the principles of being approachable, affordable, accessible, efficient and effective. The brand is currently seeking growth-minded single and multi-unit owner-operators to join its nationwide expansion. While skincare experience is not required, transferable business skills and entrepreneurial experience are preferred.

SOURCE FACE FOUNDRIEÌ

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