Build-a-Bear Turns New Pokémon Collection Launch Into Yearlong Eevee Evolutions Plush Extravaganza in Workshops and Online

ST. LOUIS, April 14, 2026 // PRNewswire // -- Build-A-Bear Workshop® announces the launch of its Eevee Evolution campaign, transforming its Pokémon launch into an ongoing plush search inspired by the excitement of discovery. Centered on Eevee and its iconic Evolutions, the campaign introduces a rotating series of limited-time plush releases available in select Build-A-Bear Workshop locations and for limited-time online throughout the year.

The campaign begins with the debut of Vaporeon, Jolteon, and Flareon, with additional Eevee Evolutions planned for 2026 and 2027. Each Evolution will be released for a limited window, with timing and availability varying by location and online.

"This campaign is designed to showcase each of the iconic Eevee Evolutions that are beloved by Pokémon fans," says Kim Utlaut, Build-A-Bear Senior Vice President, Chief Brand Officer. "By releasing these plushies in waves, we're creating a collectible experience that feels surprising, immersive, and fun, whether you're discovering your first Evolution or tracking down the next one."

As the campaign continues, additional Eevee Evolutions are planned for release at varying times. Not all Evolutions will be available at once, and availability may differ by location and online.

SOURCE Build-A-Bear Workshop

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