The Joint Chiropractic® Names Michelle Reap as Director of Franchise Development

April 14, 2026 // Franchising.com // SCOTTSDALE, Ariz. – The Joint Chiropractic announced Michelle Reap as director of franchise development. Bringing more than 20 years of franchise industry experience, Reap will drive franchise development with an emphasis on connecting the brand with qualified partners positioned to operate patient-focused clinics.

“Joining The Joint at this stage of growth is an exciting opportunity," Reap said. "The brand has built something truly differentiated by putting people at the center of everything it does, from the patients seeking accessible, affordable chiropractic care to the franchise partners who deliver on that promise every day. I look forward to working cross-functionally with our real estate, construction and operations teams to bring The Joint's mission to even more communities and connect the right partners with a proven system.”

With more than two decades of experience spanning both traditional and nontraditional franchise development, Reap has held leadership roles at some of the most recognized names in the industry, including Yum! Brands and la Madeleine Bakery & Café. She has also served as senior franchise development manager at A&W Restaurants, senior manager of franchise development at The Coffee Bean & Tea Leaf and most recently, director of franchise sales at European Wax Center. Her expertise encompasses new development, growth expansion, resales, renewals, closure mitigation and remodel initiatives.

“Michelle’s breadth of experience across some of the most respected franchise brands in the nation makes her an exceptional addition to our leadership team," said Sanjiv Razdan, CEO and president of The Joint Chiropractic. "She understands that sustainable growth is not just about opening new locations, it’s about finding the right people to carry a brand's mission forward. That philosophy aligns perfectly with how we think about growth at The Joint, and we are honored to have her leading that charge.&

At the center of The Joint's model is quality chiropractic care. With more than 950 clinics across 43 states, The Joint's patient-first model, built around walk-in access, no insurance required and affordable membership plans, has contributed to recognition in the industry. 

SOURCE The Joint Corp.

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