Swig® Announces 25-Unit Deal in Southern Florida

PORT ST. LUCIE, Fla — Swig has signed a multi-unit franchise agreement with experienced franchisee James Laskaris, his brother Spiro Laskaris, and business partner Stephen Attard to expand across Southern Florida, including Port St. Lucie, Palm Beach, and Stuart. The 25-unit deal will accelerate Swig’s growth in Florida, introducing the highly customizable drink experience to new communities. The first location is expected to open by the end of 2026.

Laskaris brings decades of restaurant experience rooted in family ownership, having grown up working in his family’s diner in South Florida. He entered franchising in 2001 with Dunkin’ and later expanded into Georgia in 2006 alongside business partner Stephen Attard. Today, the group operates a portfolio of 80 Dunkin’ locations, 11 Baskin-Robbins restaurants, as well as multiple Zaxby’s and Jimmy John’s units. Spiro Laskaris, James’s brother, has also built his own concept, Spiro’s Taverna, a Greek brand with seven locations across Florida. Together, the partners bring deep operational expertise, a track record of multi-unit growth, and a commitment to community engagement.

“We were first introduced to Swig as customers and immediately saw the potential,” said Laskaris. “The product stands out, the model is simple to scale, and the brand’s marketing and energy really resonate with a younger, highly engaged customer base. What stood out most is Swig’s focus on ‘Daymaking,’ creating small moments that make someone’s day better. That mindset aligns closely with how we operate our businesses and engage with our communities, and we’re excited to bring that experience to South Florida.”

As the creator of the dirty soda category, Swig is described as operating within the beverage space, with emphasis on customization, innovation, convenience, and “Daymaking” moments of connection.

“James, Stephen, and Spiro are ideal franchise partners for Swig,” said Shannon Swenson, Chief of Franchise Partnerships. “As experienced multi-unit operators, they understand how to scale a concept while delivering consistent, community-focused experiences. Just as importantly, they truly believe in what makes Swig special. That passion is exactly what we look for in our franchisees, partners who will help grow the brand with the same commitment and care we bring to it every day.”

Swig’s franchise model is built for efficiency and convenience, with a drive-thru-centric footprint. The concept eliminates the need for complex kitchen infrastructure, enabling operators to streamline labor, reduce build-out costs, and scale efficiently across multiple locations.

“James, Spiro, and Stephen embody the type of franchise partners we are looking to grow with at Swig,” said Todd Smith, President of Swig. “Their multi-unit experience, operational discipline, and commitment to delivering an exceptional guest experience make them a great fit for our brand. Just as importantly, they share a genuine passion for Swig and our Daymaking mission, which is critical as we continue to scale in high-growth markets like South Florida.”

SOURCE Swig

###