ALEXIS LAUREN Looks to California for Targeted Franchise Development

April 29, 2026 // Franchising.com // MIAMI, Fla. – ALEXIS LAUREN is targeting California as a priority market for franchise expansion as part of their broader national growth strategy. As California’s beauty market continues to grow, projected to reach $11 billion in 2026, the brand is actively seeking franchise partners in high-profile markets across Northern and Southern California.

“California’s longstanding leadership in beauty, wellness, and lifestyle innovation makes it a natural next step for expansion,” said Alexis Renda, Founder and CEO of ALEXIS LAUREN. “Here, expectations go beyond results and focus on how the experience is delivered. Our model, built around a curated, elevated hospitality experience, is well suited in places where attention to detail is recognized.”

Across the state, consumers are increasingly prioritizing intentional self-care and premium experiences, aligning with the brand’s core positioning. ALEXIS LAUREN has identified a range of affluent, wellness-focused communities including Newport Beach, Laguna Beach, Manhattan Beach, Beverly Hills, Santa Monica, West Hollywood, Irvine, Costa Mesa, La Jolla, San Diego, Palo Alto, Marin County, Pasadena, and Walnut Creek as potential markets.

“From the Bay Area to Southern California, we’re seeing enthusiastic interest from prospective franchise owners who really connect with what we’re building,” said Jen Allers, Director of Franchise Development at ALEXIS LAUREN. “There is a strong alignment between what these markets value and our approach to creating thoughtful, intentional, and highly curated experiences. We look forward to partnering with operators who share that vision and are excited to bring it to life in their communities.”

Franchise opportunities include:

• Strong unit economics, including an average unit volume (AUV) around $1.89 million
• Comprehensive, end-to-end franchise playbook, including training, marketing, operational support, and guidance in securing a medical director
• Holistic “Beauty Collective” model, where services work together to create a seamless client experience, drive repeat business, and support scalable growth
• Entry into one of the fastest-growing categories in beauty and wellness
• $84K in monthly recurring revenue through The Vault membership model

SOURCE ALEXIS LAUREN

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