ERA Real Estate Fortifies Its Presence in Virginia’s Capital

April 29, 2026 // Franchising.com // MADISON, N.J. -- ERA Real Estate today announced its affiliation in Richmond, Va. ICON Realty Group, LLC, a full-service brokerage celebrating a decade of growth and success. ICON brings together more than 60 independent real estate advisors and serves clients throughout central Virginia.

ICON Realty Group is led by a highly experienced executive team, including Catina Jones, founder, principal broker, and owner; Robert Jones, chief operating officer and owner; and Dakia Knight, managing broker. The leadership team is further strengthened by Asha Wright, supervising broker; Colby Kay, senior vice president of the commercial division; and agent advisory members Shameka Washington, Steve Moss, and Tiffany Smith.

Together, this dynamic leadership team brings more than 60 years of real estate expertise across Virginia, backed by a strong foundation in banking, investment, sales, and brokerage operations, delivering strategic insight, market expertise, and exceptional results for clients.

Catina Jones began her career in banking, where she spent over a decade as a relationship banker before transitioning into real estate. She quickly established herself as a high-performing salesperson and went on to build a successful residential sales team, ultimately founding ICON Realty Group. Robert Jones brings more than 25 years of experience in real estate investment and sales, overseeing the company’s commercial operations. Dakia Knight, who was promoted to Managing Broker in 2019 after building a reputation in real estate, currently also serves as President of the Richmond Association of REALTORS®.

The firm’s leadership and agents specialize in a wide range of sectors, including luxury properties, historic homes, investment sales, new construction, mortgage services, settlement services, commercial real estate, strategic leasing, and land development. ICON Realty Group is also recognized for its commitment to attainable housing and maintains strong partnerships with local non-profit housing builders.

As part of the ERA network, the full-service company and its affiliated real estate professionals will now be equipped with powerful business-building tools, professional development resources and innovative marketing programs designed to connect buyers and sellers more effectively, helping to drive production. The company cited scalability as a factor in its decision.

Now operating as ICON Realty Group ERA Powered, the firm is headquartered in Richmond, a dynamic capital city known for its historic character, cultural diversity, and expanding economy. With strong employment opportunities across finance, healthcare, and technology, along with access to parks, museums, and vibrant neighborhoods, Richmond continues to attract a broad spectrum of homebuyers and investors. Richmond ranks among the top places to live in America according to Niche, 2026.

Added Value of Affiliation with ERA Real Estate:

• Clients will benefit from a best-in-class, tech-driven marketing ecosystem that delivers expanded local and global exposure beyond traditional channels, including enhanced placement for “Coming Soon” listings on Redfin. Through a partnership with Rocket-Redfin, sellers can test pricing and hone their listing without incurring negative insights like days on market or price drop history — while all buyer inquiries are sent directly to the original listing agent.
• Through its network, ICON gains access to a global network of more than 340,000 real estate professionals, strengthening collaboration, referrals, and long-term growth opportunities.
• ICON will preserve its unique identity and established brand identity while gaining access to the ERA brand’s robust suite of tools, resources, training programs and coaching support.
• Recruiting efforts will be strengthened by the ERA brand’s highly engaged global referral network and advanced technology ecosystem, including the MoxiWorks platform, which enables a seamless, fast, and connected client experience designed to increase productivity and drive business growth.
• Team ERA University, the brand’s comprehensive learning platform, will support organic growth by providing affiliates with access to extensive professional development resources offered in a variety of flexible formats.

© 2026 ERA Franchise Systems LLC. All rights reserved. ERA® and the ERA Logo are registered service marks owned by ERA Franchise Systems LLC. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated.

SOURCE ERA Real Estate

###