Uni K Wax Looks to Grow Existing Footprint in Dallas Metro Area

May 06, 2026 // Franchising.com // FRISCO, TX – Uni K Wax is entering a new phase of national growth with plans of expanding its footprint in cities throughout North Texas. With one existing location in Frisco, the brand is looking for franchise partners to help open as many as 12 locations throughout the Frisco, Dallas and Plano areas.

The Dallas-Fort Worth metro area is a rapidly growing region with demand for beauty and wellness services. The U.S. wax market generated more than $2.5 billion in revenue in 2023 and is projected to reach $3.4 billion by 2030. Consumer demand continues to rise for year-round hair removal services, and the North Texas area presents an opportunity for waxing services.

Uni K’s Frisco studio has established the brand’s presence in the Frisco market, providing early insight into local demand and consumer preferences. The Dallas region has opportunities for waxing services in surrounding communities.

“What we’re seeing in the surrounding Dallas area is a massive opportunity for strong growth and success,” said Heather Harris, CEO of Uni K Wax. “It’s exactly the type of market we look for when expanding, proving to be dynamic, fast-growing, and full of opportunity. We’re looking for serious franchise partners who want to grow with us and introduce more clients to our ElastiK Wax™ that provides a more comfortable experience for every guest.”

Founded in 1993 by Noemi Grupenmager, Uni K Wax began with a personal mission: creating a waxing solution gentle enough for her daughter’s sensitive skin and celiac-related needs. That mission led to the development of Uni K’s proprietary ElastiK Wax™ – an all-natural, gluten-free formula made in the USA that adheres to hair rather than skin and is applied at body temperature to help reduce irritation.

Today, Uni K Wax positions waxing as a self-care ritual rather than a transactional beauty service. Each appointment is designed around guest needs, whether a first-time waxer, a busy professional, or someone maintaining a regular routine.

This model, along with franchisee training and ongoing operational support, is presented as part of the company’s strategy. The waxing services market has ongoing consumer demand, and the brand notes activity in new markets.

The company describes its opportunities as multi-unit ownership with protected territories and a revenue structure designed to support sustainability and growth.

SOURCE Uni K Wax

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